https://sheridanwilbur.net Sheridan Wilbur Fri, 29 May 2026 10:55:40 +0000 https://sheridanwilbur.net en https://sheridanwilbur.net/Index-campaigns Fri, 29 May 2026 10:55:40 +0000 Sheridan Wilbur https://sheridanwilbur.net/Index-campaigns https://sheridanwilbur.net/Campaign-writing-ON-TRACK-NIGHTS Thu, 30 May 2024 09:42:17 +0000 Sheridan Wilbur https://sheridanwilbur.net/Campaign-writing-ON-TRACK-NIGHTS ON: TRACK: NIGHTSOn The presentation of Athletics has not changed in over 100 years. Stands are empty, celebration is silent. Athletes just turn up to get the job done. How can On change how our sport is presented and athletes are showcased? Goals1) create an emotion-fuelled track series that connects running communities and brings together people who didn’t know they would enjoy a live track event 2) propel the next generation of athletes to qualify for Europe's biggest athletic stage 3) connect our sport to a broader audience by making the sport more compelling and digestibleEvents 2024 Night of 10,000m PB’s (London), Track Night Vienna, Middle Distance Circuit (Tokyo), FAST5000, (Paris), Zatopék:10 (Melbourne) Copy Digital: overarching messaging, landing pages, banners, feature cards, social media assets, paid social, organic social, SEO, SEA, emails Printed: flyers, OOH, program <img width="750" height="495" width_o="750" height_o="495" data-src="https://freight.cargo.site/t/original/i/4569cce3faf00b943dbf8cbc88538462e6b1921f97c6aa9e1b889dba2d0bbdb2/Screen-Shot-2024-02-28-at-12.02.12-PM.png" data-mid="212132886" border="0" 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data-src="https://freight.cargo.site/t/original/i/1c5b990487136892ff8842d4f38d686f18e7c3962bb79e3fa4687ec9f39c0fe1/Screen-Shot-2024-04-26-at-10.20.00-AM.png" data-mid="212132891" border="0" src="https://freight.cargo.site/w/750/i/1c5b990487136892ff8842d4f38d686f18e7c3962bb79e3fa4687ec9f39c0fe1/Screen-Shot-2024-04-26-at-10.20.00-AM.png" /> <img width="750" height="735" width_o="750" height_o="735" data-src="https://freight.cargo.site/t/original/i/cb8af7521267c1ceeed5781bfd3c99b85841c98e313ba240da3506b116523eb1/Screen-Shot-2024-04-26-at-10.19.54-AM.png" data-mid="212132893" border="0" src="https://freight.cargo.site/w/750/i/cb8af7521267c1ceeed5781bfd3c99b85841c98e313ba240da3506b116523eb1/Screen-Shot-2024-04-26-at-10.19.54-AM.png" /> <img width="1386" height="918" width_o="1386" height_o="918" data-src="https://freight.cargo.site/t/original/i/451653eca120b088cdb83829c7d907ecb75453396420ed0b58fdd069f6fce2d2/Screen-Shot-2024-06-01-at-7.50.14-AM.png" data-mid="212132884" border="0" src="https://freight.cargo.site/w/1000/i/451653eca120b088cdb83829c7d907ecb75453396420ed0b58fdd069f6fce2d2/Screen-Shot-2024-06-01-at-7.50.14-AM.png" /> <img width="500" height="222" width_o="500" height_o="222" data-src="https://freight.cargo.site/t/original/i/a74e46540b32c884a72d1b7e60615743dc1ec0a41504c7c0121163f5f8191d56/Screen-Shot-2023-11-26-at-4.20.36-PM.png" data-mid="212132889" border="0" src="https://freight.cargo.site/w/500/i/a74e46540b32c884a72d1b7e60615743dc1ec0a41504c7c0121163f5f8191d56/Screen-Shot-2023-11-26-at-4.20.36-PM.png" /> <img width="1000" height="739" width_o="1000" height_o="739" data-src="https://freight.cargo.site/t/original/i/10c4c326879298d4dcf8d9ff3fd54884613515846adb56de8a7964b331f93122/Screen-Shot-2023-11-26-at-4.40.00-PM.png" data-mid="212150919" border="0" src="https://freight.cargo.site/w/1000/i/10c4c326879298d4dcf8d9ff3fd54884613515846adb56de8a7964b331f93122/Screen-Shot-2023-11-26-at-4.40.00-PM.png" /> <img width="750" height="1060" width_o="750" height_o="1060" data-src="https://freight.cargo.site/t/original/i/be0f7cf91a6d1c5176f0242e749d9a269e9e33dec96e6b4a3fda96c2ad079aeb/Screen-Shot-2024-05-02-at-10.39.04-AM.png" data-mid="212132892" border="0" src="https://freight.cargo.site/w/750/i/be0f7cf91a6d1c5176f0242e749d9a269e9e33dec96e6b4a3fda96c2ad079aeb/Screen-Shot-2024-05-02-at-10.39.04-AM.png" /> <img width="728" height="462" width_o="728" height_o="462" data-src="https://freight.cargo.site/t/original/i/daa74863ba9cd29c7317ee35a6cc68c2da0f7e4de1b96374318efa5e37bd09a2/Screen-Shot-2024-06-02-at-9.52.46-AM.png" data-mid="212165393" border="0" src="https://freight.cargo.site/w/728/i/daa74863ba9cd29c7317ee35a6cc68c2da0f7e4de1b96374318efa5e37bd09a2/Screen-Shot-2024-06-02-at-9.52.46-AM.png" /> <img width="750" height="511" width_o="750" height_o="511" data-src="https://freight.cargo.site/t/original/i/f137566ff798fc31f1fe94c0b9dfb865b14afc02fa0e7b5958a39cfffcd4e56c/Screen-Shot-2023-11-14-at-8.53.08-AM.jpg" data-mid="212132888" border="0" src="https://freight.cargo.site/w/750/i/f137566ff798fc31f1fe94c0b9dfb865b14afc02fa0e7b5958a39cfffcd4e56c/Screen-Shot-2023-11-14-at-8.53.08-AM.jpg" /> <img width="2856" height="1364" width_o="2856" height_o="1364" data-src="https://freight.cargo.site/t/original/i/9a31a0a192190b039de0993b961aeb247c0e0ee82561e1fda740b0ee95b5958b/Screenshot-2025-02-02-at-17.01.38.png" data-mid="225898998" border="0" src="https://freight.cargo.site/w/1000/i/9a31a0a192190b039de0993b961aeb247c0e0ee82561e1fda740b0ee95b5958b/Screenshot-2025-02-02-at-17.01.38.png" /> <img width="2216" height="780" width_o="2216" height_o="780" data-src="https://freight.cargo.site/t/original/i/c66171cd714dd0beb27387b5b4a6bc253edd8ad26620bbb563f5e41b68fb3079/Screenshot-2025-02-02-at-17.03.36.png" data-mid="225899003" border="0" src="https://freight.cargo.site/w/1000/i/c66171cd714dd0beb27387b5b4a6bc253edd8ad26620bbb563f5e41b68fb3079/Screenshot-2025-02-02-at-17.03.36.png" /> <img width="2222" height="780" width_o="2222" height_o="780" data-src="https://freight.cargo.site/t/original/i/bc250a7a2870f8a4aeef5bc47c7dbcea6ac61ab362e9335389884127613c324c/Screenshot-2025-02-02-at-17.04.26.png" data-mid="225899011" border="0" src="https://freight.cargo.site/w/1000/i/bc250a7a2870f8a4aeef5bc47c7dbcea6ac61ab362e9335389884127613c324c/Screenshot-2025-02-02-at-17.04.26.png" /> <img width="2214" height="818" width_o="2214" height_o="818" data-src="https://freight.cargo.site/t/original/i/aa78b634ad0642596c28a6e64f34b1a74378cd6b4ebb9fae85950e5cda150b64/Screenshot-2025-02-02-at-17.03.21.png" data-mid="225899001" border="0" src="https://freight.cargo.site/w/1000/i/aa78b634ad0642596c28a6e64f34b1a74378cd6b4ebb9fae85950e5cda150b64/Screenshot-2025-02-02-at-17.03.21.png" /> <img width="750" height="413" width_o="750" height_o="413" data-src="https://freight.cargo.site/t/original/i/52a7a204da6131cd0a8a2f12f09653f81af5bbd6f980c0f0eae4c9ab88041644/Screen-Shot-2024-04-26-at-10.20.47-AM.png" data-mid="212132899" border="0" src="https://freight.cargo.site/w/750/i/52a7a204da6131cd0a8a2f12f09653f81af5bbd6f980c0f0eae4c9ab88041644/Screen-Shot-2024-04-26-at-10.20.47-AM.png" /> <img width="1568" height="1320" width_o="1568" height_o="1320" data-src="https://freight.cargo.site/t/original/i/1b017048402edf014d7410c825a216dcc340e5927ead1ce08ce491cc77c6351d/Screenshot-2025-02-02-at-17.01.45.png" data-mid="225899049" border="0" src="https://freight.cargo.site/w/1000/i/1b017048402edf014d7410c825a216dcc340e5927ead1ce08ce491cc77c6351d/Screenshot-2025-02-02-at-17.01.45.png" /> <img width="1030" height="1218" width_o="1030" height_o="1218" data-src="https://freight.cargo.site/t/original/i/ac0b9852fce2e228743d6a0f25656456a000e06624987541d812c07ba0af0bef/Screen-Shot-2024-06-02-at-9.52.51-AM.png" data-mid="212165386" border="0" src="https://freight.cargo.site/w/1000/i/ac0b9852fce2e228743d6a0f25656456a000e06624987541d812c07ba0af0bef/Screen-Shot-2024-06-02-at-9.52.51-AM.png" /> Project manager: Marine SchepensGlobal Brand Comms Lead: Joe Birchenall Graphic Designer: Shan Zhou,&nbsp;Alessandra Piezzo Copy review: Laura Markwardt Copywriter: Sheridan Wilbur https://sheridanwilbur.net/SEO-GEO-content-strategy-OFF-Stories Wed, 12 Mar 2025 13:58:04 +0000 Sheridan Wilbur https://sheridanwilbur.net/SEO-GEO-content-strategy-OFF-Stories SEO/GEO Editorial OFF Stories OnHow do you rank on Google and still sound human? On needed high-performing content on topics like “what to wear to the gym” and “how to play tennis” that felt useful and aspirational without falling into generic fluff.&nbsp;As a creative strategist and editor, I help concieve of relevant topics and angles, guide developmental edits on outlines and shape the final pieces that balance search performance with editorial quality. &nbsp; By weaving in athlete voices, and On’s values, I make sure the editorial content is optimised while staying true to brand voice.&nbsp; Goals 1) polish&nbsp; prose to ensure clarity, concision and humanity 2) weave in athlete and ambassador voices for authority and authenticity 3) connect service-driven pieces with On tone of voice to inspire movement, curiosity and self-expression The result Helpful, human-first content that ranks, resonates and reflects SEO/GEO objectives without sarificing On’s editorial integrity <img width="2860" height="566" width_o="2860" height_o="566" data-src="https://freight.cargo.site/t/original/i/0354790cf449ab39b182f3bcca7be872214e0a2300d37fa5ab682f0fd5aa82d7/Screenshot-2025-07-03-at-14.09.09.png" data-mid="235391024" border="0" src="https://freight.cargo.site/w/1000/i/0354790cf449ab39b182f3bcca7be872214e0a2300d37fa5ab682f0fd5aa82d7/Screenshot-2025-07-03-at-14.09.09.png" /> <img width="1070" height="902" width_o="1070" height_o="902" data-src="https://freight.cargo.site/t/original/i/b3db47cbf9fa633600851d5af2bb62a210fac94b2f85ca1a444c032d759c296c/Screenshot-2025-03-12-at-13.57.50.png" data-mid="228100303" border="0" src="https://freight.cargo.site/w/1000/i/b3db47cbf9fa633600851d5af2bb62a210fac94b2f85ca1a444c032d759c296c/Screenshot-2025-03-12-at-13.57.50.png" /> <img width="1358" height="1478" width_o="1358" height_o="1478" data-src="https://freight.cargo.site/t/original/i/e6239e4b11052043298e1e7a051f0c3df99b078c419005e2537d94f76653bcd5/Screenshot-2025-07-04-at-10.08.02.png" data-mid="235391089" border="0" src="https://freight.cargo.site/w/1000/i/e6239e4b11052043298e1e7a051f0c3df99b078c419005e2537d94f76653bcd5/Screenshot-2025-07-04-at-10.08.02.png" /> <img width="2870" height="1364" width_o="2870" height_o="1364" data-src="https://freight.cargo.site/t/original/i/f27d041f31162854602ecef85d06c4bc14ff5d6476e33ca7a67d68ea532e3c7f/Screenshot-2025-07-03-at-14.08.47.png" data-mid="235391026" border="0" src="https://freight.cargo.site/w/1000/i/f27d041f31162854602ecef85d06c4bc14ff5d6476e33ca7a67d68ea532e3c7f/Screenshot-2025-07-03-at-14.08.47.png" /> <img width="1220" height="1356" width_o="1220" height_o="1356" data-src="https://freight.cargo.site/t/original/i/403e490d8308c5df7e44dfbeb26db996ca65fad4f930c4359975aed7d18032fe/Screenshot-2025-07-04-at-10.11.20.png" data-mid="235391160" border="0" src="https://freight.cargo.site/w/1000/i/403e490d8308c5df7e44dfbeb26db996ca65fad4f930c4359975aed7d18032fe/Screenshot-2025-07-04-at-10.11.20.png" /> <img width="1420" height="1478" width_o="1420" height_o="1478" data-src="https://freight.cargo.site/t/original/i/48bb929f04e1aaa17e46965ddb9fb35184b741f508d182a6dcb98d943a132192/Screenshot-2025-07-23-at-14.16.17.png" data-mid="236181007" border="0" src="https://freight.cargo.site/w/1000/i/48bb929f04e1aaa17e46965ddb9fb35184b741f508d182a6dcb98d943a132192/Screenshot-2025-07-23-at-14.16.17.png" /> <img width="1432" height="1348" width_o="1432" height_o="1348" data-src="https://freight.cargo.site/t/original/i/9b5b796da5b8000e1141d3cec73cfb034421317bba162411e5f59dbce834c24b/Screenshot-2025-07-23-at-14.17.32.png" data-mid="236181050" border="0" src="https://freight.cargo.site/w/1000/i/9b5b796da5b8000e1141d3cec73cfb034421317bba162411e5f59dbce834c24b/Screenshot-2025-07-23-at-14.17.32.png" /> <img width="1422" height="1436" width_o="1422" height_o="1436" data-src="https://freight.cargo.site/t/original/i/d569b227abf9d34e88ddd65528b08b2287f4efe63bdc0373390bf2482be95677/Screenshot-2025-07-23-at-14.18.18.png" data-mid="236181053" border="0" src="https://freight.cargo.site/w/1000/i/d569b227abf9d34e88ddd65528b08b2287f4efe63bdc0373390bf2482be95677/Screenshot-2025-07-23-at-14.18.18.png" /> <img width="1434" height="1472" width_o="1434" height_o="1472" data-src="https://freight.cargo.site/t/original/i/133d173c91f754edd2f3c070bb8c67cab76ef8847fd6369b8d86662a54d95334/Screenshot-2025-07-23-at-14.21.55.png" data-mid="236181123" border="0" src="https://freight.cargo.site/w/1000/i/133d173c91f754edd2f3c070bb8c67cab76ef8847fd6369b8d86662a54d95334/Screenshot-2025-07-23-at-14.21.55.png" /> <img width="1410" height="1480" width_o="1410" height_o="1480" data-src="https://freight.cargo.site/t/original/i/08c135ac9fdabfb0ffcc008ed046732c5d82043b9643e20382a7565b1560071d/Screenshot-2025-07-23-at-14.16.47.png" data-mid="236181031" border="0" src="https://freight.cargo.site/w/1000/i/08c135ac9fdabfb0ffcc008ed046732c5d82043b9643e20382a7565b1560071d/Screenshot-2025-07-23-at-14.16.47.png" /> <img width="894" height="734" width_o="894" height_o="734" data-src="https://freight.cargo.site/t/original/i/d7961a052c4d905f009596ac94031a02afb5bccb5b6ad03c5b1fd46cd1b523e1/Screenshot-2025-07-23-at-14.17.11.png" data-mid="236181045" border="0" src="https://freight.cargo.site/w/894/i/d7961a052c4d905f009596ac94031a02afb5bccb5b6ad03c5b1fd46cd1b523e1/Screenshot-2025-07-23-at-14.17.11.png" /> <img width="1174" height="524" width_o="1174" height_o="524" data-src="https://freight.cargo.site/t/original/i/98ce576e2a996cb7b25ac5ef1ac9f53a56085a631f811c3f4782bd9ce21dcb7a/Screenshot-2025-07-23-at-14.20.55.png" data-mid="236181085" border="0" src="https://freight.cargo.site/w/1000/i/98ce576e2a996cb7b25ac5ef1ac9f53a56085a631f811c3f4782bd9ce21dcb7a/Screenshot-2025-07-23-at-14.20.55.png" /> <img width="1288" height="830" width_o="1288" height_o="830" data-src="https://freight.cargo.site/t/original/i/8256c4559feeb6a3640962d9ebf422327e51f5d13c28f9d105eb435502a0fa0e/Screenshot-2025-07-23-at-14.21.07.png" data-mid="236181086" border="0" src="https://freight.cargo.site/w/1000/i/8256c4559feeb6a3640962d9ebf422327e51f5d13c28f9d105eb435502a0fa0e/Screenshot-2025-07-23-at-14.21.07.png" /> <img width="1412" height="1492" width_o="1412" height_o="1492" data-src="https://freight.cargo.site/t/original/i/93d94c51001d7b48617680edae43fd8b2577727321ef9eb6f04b9ce28c2709e3/Screenshot-2025-07-04-at-10.08.38.png" data-mid="235391095" border="0" src="https://freight.cargo.site/w/1000/i/93d94c51001d7b48617680edae43fd8b2577727321ef9eb6f04b9ce28c2709e3/Screenshot-2025-07-04-at-10.08.38.png" /> <img width="1532" height="846" width_o="1532" height_o="846" data-src="https://freight.cargo.site/t/original/i/cb75b7aec402158a932db99972eb58d8d4ad4ff94d0dba1bbc148b9f3c56f0ed/Screenshot-2025-07-04-at-10.06.11.png" data-mid="235391070" border="0" src="https://freight.cargo.site/w/1000/i/cb75b7aec402158a932db99972eb58d8d4ad4ff94d0dba1bbc148b9f3c56f0ed/Screenshot-2025-07-04-at-10.06.11.png" /> <img width="1210" height="1004" width_o="1210" height_o="1004" data-src="https://freight.cargo.site/t/original/i/89926a4c53c9cc3e9903b7df41e6ce3ef51506323c4a96e79205c819192b8451/Screenshot-2026-03-07-at-08.37.57.png" data-mid="245725466" border="0" src="https://freight.cargo.site/w/1000/i/89926a4c53c9cc3e9903b7df41e6ce3ef51506323c4a96e79205c819192b8451/Screenshot-2026-03-07-at-08.37.57.png" /> <img width="2298" height="1292" width_o="2298" height_o="1292" data-src="https://freight.cargo.site/t/original/i/0d3bad41f6c29663128c300edeff9cdcadf9c5b7c40ee9d64e89e497a86dbe0d/Screenshot-2026-03-07-at-08.37.49.png" data-mid="245725465" border="0" src="https://freight.cargo.site/w/1000/i/0d3bad41f6c29663128c300edeff9cdcadf9c5b7c40ee9d64e89e497a86dbe0d/Screenshot-2026-03-07-at-08.37.49.png" /> https://sheridanwilbur.net/Conceptual-strategy-and-writing-New-Balance-Groundwork-Series Thu, 20 Mar 2025 13:29:28 +0000 Sheridan Wilbur https://sheridanwilbur.net/Conceptual-strategy-and-writing-New-Balance-Groundwork-Series Working with gung ho communications, I helped to: 1) name the series 2) create strategic events leading up to 2025 London MarathonIn an oversaturated run space, my objective was to stand out and engage (and grow sales) with the front-of-pack runners, win the game on the ground, and work towards ‘No 1 on race day’ - cementing New Balance as a cultural leader.&nbsp; My approach: speak to what local runners already want and serve them first. &nbsp; <img width="3310" height="1854" width_o="3310" height_o="1854" data-src="https://freight.cargo.site/t/original/i/b1af976401a4d972a64524dad4b0bea1810f9647dcf94301c733da55aec060e4/Screenshot-2025-02-04-at-14.09.59.png" data-mid="228544320" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/b1af976401a4d972a64524dad4b0bea1810f9647dcf94301c733da55aec060e4/Screenshot-2025-02-04-at-14.09.59.png" />&nbsp;&nbsp;<img width="2104" height="1298" width_o="2104" height_o="1298" data-src="https://freight.cargo.site/t/original/i/2506a28bcd8221f1dd89b15c126191fcd80370c68f4dc4c491c6eae732a0a11b/Screenshot-2025-03-20-at-13.19.59.png" data-mid="228544324" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/2506a28bcd8221f1dd89b15c126191fcd80370c68f4dc4c491c6eae732a0a11b/Screenshot-2025-03-20-at-13.19.59.png" /> <img width="3072" height="4608" width_o="3072" height_o="4608" data-src="https://freight.cargo.site/t/original/i/61ca82cf6971803fae044fb70dc016216afa3073d42d054b9e36942f6e485125/DSC01484.jpg" data-mid="231876494" border="0" src="https://freight.cargo.site/w/1000/i/61ca82cf6971803fae044fb70dc016216afa3073d42d054b9e36942f6e485125/DSC01484.jpg" /> <img width="4567" height="6851" width_o="4567" height_o="6851" data-src="https://freight.cargo.site/t/original/i/3ef2ed428c8c1570369e482f12055ce2f15c98b184895905ec43da7b62134dd6/DSC01989.jpg" data-mid="231876530" border="0" src="https://freight.cargo.site/w/1000/i/3ef2ed428c8c1570369e482f12055ce2f15c98b184895905ec43da7b62134dd6/DSC01989.jpg" /> <img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/79a273d2d6ca9ffb6ace6142c194425d40b8e9ce47620d7743254688cd05e4a2/DSC01470.jpg" data-mid="231876493" border="0" src="https://freight.cargo.site/w/1000/i/79a273d2d6ca9ffb6ace6142c194425d40b8e9ce47620d7743254688cd05e4a2/DSC01470.jpg" /> <img width="6965" height="4643" width_o="6965" height_o="4643" data-src="https://freight.cargo.site/t/original/i/31dbe15b3d41c4d308a398668473507ca6ffb18f21a9f9741882098e50212522/DSC02280.jpg" data-mid="231876491" border="0" src="https://freight.cargo.site/w/1000/i/31dbe15b3d41c4d308a398668473507ca6ffb18f21a9f9741882098e50212522/DSC02280.jpg" /> <img width="3276" height="1272" width_o="3276" height_o="1272" data-src="https://freight.cargo.site/t/original/i/116dce7c43a836b9a4a354d707bb3506b79c620c13faa5edcc9ebb542dfafa23/Screenshot-2025-02-04-at-14.10.30.png" data-mid="228544323" border="0" src="https://freight.cargo.site/w/1000/i/116dce7c43a836b9a4a354d707bb3506b79c620c13faa5edcc9ebb542dfafa23/Screenshot-2025-02-04-at-14.10.30.png" /> <img width="1000" height="1419" width_o="1000" height_o="1419" data-src="https://freight.cargo.site/t/original/i/bf3cc569004196724c891b5f39934ae0c27f06cd450385077889727935f48ebc/unnamed.gif" data-mid="230486405" border="0" src="https://freight.cargo.site/w/1000/i/bf3cc569004196724c891b5f39934ae0c27f06cd450385077889727935f48ebc/unnamed.gif" /> <img width="1924" height="1914" width_o="1924" height_o="1914" data-src="https://freight.cargo.site/t/original/i/6e8aa58888634b6e50f7e31d8f8d0eaf1931a8ff1b43899af2d57cae41ed74be/Screenshot-2025-02-04-at-14.10.51.png" data-mid="228544321" border="0" src="https://freight.cargo.site/w/1000/i/6e8aa58888634b6e50f7e31d8f8d0eaf1931a8ff1b43899af2d57cae41ed74be/Screenshot-2025-02-04-at-14.10.51.png" /> <img width="1916" height="1918" width_o="1916" height_o="1918" data-src="https://freight.cargo.site/t/original/i/ce316786db44409591383149dd2503ffb76ec4c83216d030c7333b3ce6226e18/Screenshot-2025-02-04-at-14.10.46.png" data-mid="228544322" border="0" src="https://freight.cargo.site/w/1000/i/ce316786db44409591383149dd2503ffb76ec4c83216d030c7333b3ce6226e18/Screenshot-2025-02-04-at-14.10.46.png" /> See events in action and what the community has said: <img width="1680" height="1230" width_o="1680" height_o="1230" data-src="https://freight.cargo.site/t/original/i/ad7414165b4187774ee16055358024a0a406a83e69c85afc83fa27508c4e01fe/Screenshot-2025-04-14-at-11.32.46.png" data-mid="229777413" border="0" src="https://freight.cargo.site/w/1000/i/ad7414165b4187774ee16055358024a0a406a83e69c85afc83fa27508c4e01fe/Screenshot-2025-04-14-at-11.32.46.png" /> <img width="1342" height="1108" width_o="1342" height_o="1108" data-src="https://freight.cargo.site/t/original/i/a299160d3a1fb653e02737ddb747fb0726264791d8711dc975b2a0b41f8b9a93/Screenshot-2025-04-14-at-11.32.36.png" data-mid="229777471" border="0" src="https://freight.cargo.site/w/1000/i/a299160d3a1fb653e02737ddb747fb0726264791d8711dc975b2a0b41f8b9a93/Screenshot-2025-04-14-at-11.32.36.png" /> <img width="6471" height="4314" width_o="6471" height_o="4314" data-src="https://freight.cargo.site/t/original/i/dccc3c5973d9f3d273e000daba38e809cd9d04effec9334b7dae232ed21f358c/DSC01715.jpg" data-mid="231876516" border="0" src="https://freight.cargo.site/w/1000/i/dccc3c5973d9f3d273e000daba38e809cd9d04effec9334b7dae232ed21f358c/DSC01715.jpg" /> <img width="3072" height="4608" width_o="3072" height_o="4608" data-src="https://freight.cargo.site/t/original/i/986c77e1febfdd624d952f20973a8601698b0d6efa1931ee3bdaa50517a8f655/DSC01976.jpg" data-mid="231876521" border="0" src="https://freight.cargo.site/w/1000/i/986c77e1febfdd624d952f20973a8601698b0d6efa1931ee3bdaa50517a8f655/DSC01976.jpg" /> <img width="4359" height="6539" width_o="4359" height_o="6539" data-src="https://freight.cargo.site/t/original/i/ec3995b92e6546aae7b33bb7fb8831a979f852b2f864e9d56125778124ccc6e1/DSC01464.jpg" data-mid="231876519" border="0" src="https://freight.cargo.site/w/1000/i/ec3995b92e6546aae7b33bb7fb8831a979f852b2f864e9d56125778124ccc6e1/DSC01464.jpg" /> <img width="4957" height="3305" width_o="4957" height_o="3305" data-src="https://freight.cargo.site/t/original/i/b410d2bd9ca6c6e1410df8d155ee42f4166bfd2c1022834751d11834c0f8000d/DSC02298.jpg" data-mid="231876490" border="0" src="https://freight.cargo.site/w/1000/i/b410d2bd9ca6c6e1410df8d155ee42f4166bfd2c1022834751d11834c0f8000d/DSC02298.jpg" /> https://sheridanwilbur.net/Scripting-storytelling-lululemon-ambassador-series Fri, 18 Oct 2024 08:36:52 +0000 Sheridan Wilbur https://sheridanwilbur.net/Scripting-storytelling-lululemon-ambassador-series 2024 Global Wellbeing Podcast Roundup Series lululemon EMEA In our annual Global Wellbeing Report findings, we published research and insights into the link between movement, community and wellbeing such as:&nbsp;- 1 in 2 are experiencing wellbeing burnout. - Marginalised groups report elevated burnout rates, as high as 59%.- We found the pressure to be well is doing more harm than good. But we have a simple solution: move with others to feel better. Goals 1) Showcase lululemon as leading wellbeing brand2) Highlight our ambassadors during World Mental Health Month2) Show positive impact that moving with others can have on our wellbeing3) Promote these findings, host a roundtable with six ambassadors to share their stories and highlight the importance of connecting with others. CopySix scripts for each global lululemon ambassador with research-backed talking points. To promote lululemon as a thought leader in the space, but also made it personalised. To relate and connect with our audience. Smart and heart-driven.&nbsp; (Click to watch) <img width="1794" height="1414" width_o="1794" height_o="1414" data-src="https://freight.cargo.site/t/original/i/970282e69a2c9fe36d363276d653e44bf6436e087b70e599e3e61db30ebe5045/Screenshot-2024-10-18-at-09.48.20.png" data-mid="219940546" border="0" src="https://freight.cargo.site/w/1000/i/970282e69a2c9fe36d363276d653e44bf6436e087b70e599e3e61db30ebe5045/Screenshot-2024-10-18-at-09.48.20.png" /><img width="1782" height="1404" width_o="1782" height_o="1404" data-src="https://freight.cargo.site/t/original/i/fa13e8d7e664f0af645c4f076559e858e8e0c314c7d43185f1948b4d09f1dec6/Screenshot-2024-10-18-at-09.51.02.png" data-mid="219941244" border="0" src="https://freight.cargo.site/w/1000/i/fa13e8d7e664f0af645c4f076559e858e8e0c314c7d43185f1948b4d09f1dec6/Screenshot-2024-10-18-at-09.51.02.png" /><img width="1778" height="1408" width_o="1778" height_o="1408" data-src="https://freight.cargo.site/t/original/i/6afc0cdbea8525f87c4917a91830f9622d9ca6b29e51e9a26375b6e3740a547d/Screenshot-2024-10-18-at-09.49.37.png" data-mid="219940904" border="0" src="https://freight.cargo.site/w/1000/i/6afc0cdbea8525f87c4917a91830f9622d9ca6b29e51e9a26375b6e3740a547d/Screenshot-2024-10-18-at-09.49.37.png" /><img width="1780" height="1402" width_o="1780" height_o="1402" data-src="https://freight.cargo.site/t/original/i/795a95a7e2659e832bc5f283806ba99f33ff31a4f4f6029d16133e236a3f5766/Screenshot-2024-10-18-at-09.50.23.png" data-mid="219941067" border="0" src="https://freight.cargo.site/w/1000/i/795a95a7e2659e832bc5f283806ba99f33ff31a4f4f6029d16133e236a3f5766/Screenshot-2024-10-18-at-09.50.23.png" /><img width="1780" height="1410" width_o="1780" height_o="1410" data-src="https://freight.cargo.site/t/original/i/2af5e6cc50652370502d0095c640a81435bf8de6982a31933ebb8d677010ccdb/Screenshot-2024-10-18-at-09.53.21.png" data-mid="219941888" border="0" src="https://freight.cargo.site/w/1000/i/2af5e6cc50652370502d0095c640a81435bf8de6982a31933ebb8d677010ccdb/Screenshot-2024-10-18-at-09.53.21.png" /> <img width="1776" height="1404" width_o="1776" height_o="1404" data-src="https://freight.cargo.site/t/original/i/e2076807dd2f6c37624465cf261ce926476cc28b02f108d6b8d76a2ec5e36c9c/Screenshot-2024-10-18-at-09.54.48.png" data-mid="219942280" border="0" src="https://freight.cargo.site/w/1000/i/e2076807dd2f6c37624465cf261ce926476cc28b02f108d6b8d76a2ec5e36c9c/Screenshot-2024-10-18-at-09.54.48.png" /> https://sheridanwilbur.net/Editorial-direction-Tracksmith-s-METER-Magazine Fri, 31 May 2024 15:48:48 +0000 Sheridan Wilbur https://sheridanwilbur.net/Editorial-direction-Tracksmith-s-METER-Magazine METER Magazine Tracksmith A quarterly magazine that explores the hidden side of running culture. Served as Commissioning Editor for Vol. 4 - Issue 01, 02, 03, 04 <img width="1940" height="1190" width_o="1940" height_o="1190" data-src="https://freight.cargo.site/t/original/i/510fa276af1fe2c7e5d117f3014636193c6aefb729f37f05e98b380c1ade1cf9/Screenshot-2025-08-26-at-10.49.01.png" data-mid="237474078" border="0" src="https://freight.cargo.site/w/1000/i/510fa276af1fe2c7e5d117f3014636193c6aefb729f37f05e98b380c1ade1cf9/Screenshot-2025-08-26-at-10.49.01.png" /> <img width="750" height="600" width_o="750" height_o="600" data-src="https://freight.cargo.site/t/original/i/03b450fa115188e42a79c97c283c860f419bdbc93283803f19c9596409925bba/Hero-1920W.jpg" data-mid="212086007" border="0" src="https://freight.cargo.site/w/750/i/03b450fa115188e42a79c97c283c860f419bdbc93283803f19c9596409925bba/Hero-1920W.jpg" /> <img width="1000" height="1429" width_o="1000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/65efbd82e885116eff8b0fbf0a29cf06509bac8388f3e33cad9a676f8d411f9e/METER-TOTAL.jpg" data-mid="237475165" border="0" src="https://freight.cargo.site/w/1000/i/65efbd82e885116eff8b0fbf0a29cf06509bac8388f3e33cad9a676f8d411f9e/METER-TOTAL.jpg" /> <img width="1770" height="1166" width_o="1770" height_o="1166" data-src="https://freight.cargo.site/t/original/i/624ef8508006bfcc3cff26d20ad0f6b2e71c1751340c7addbd9a17db63cf70d5/Screenshot-2025-08-26-at-10.50.15.png" data-mid="237474658" border="0" src="https://freight.cargo.site/w/1000/i/624ef8508006bfcc3cff26d20ad0f6b2e71c1751340c7addbd9a17db63cf70d5/Screenshot-2025-08-26-at-10.50.15.png" /> <img width="2102" height="1264" width_o="2102" height_o="1264" data-src="https://freight.cargo.site/t/original/i/088ce2f1cea2e6fc2fb41ea1590e60eb875fa07a5917b6ba48a869cffd4259a9/Screen-Shot-2024-06-05-at-2.27.04-PM.png" data-mid="212361078" border="0" src="https://freight.cargo.site/w/1000/i/088ce2f1cea2e6fc2fb41ea1590e60eb875fa07a5917b6ba48a869cffd4259a9/Screen-Shot-2024-06-05-at-2.27.04-PM.png" /> <img width="1620" height="1130" width_o="1620" height_o="1130" data-src="https://freight.cargo.site/t/original/i/cfbcd046779c741582fc7dadb6b71ba93d027393cfe31dca510b99886997cbea/Screenshot-2025-08-26-at-10.50.55.png" data-mid="237474850" border="0" src="https://freight.cargo.site/w/1000/i/cfbcd046779c741582fc7dadb6b71ba93d027393cfe31dca510b99886997cbea/Screenshot-2025-08-26-at-10.50.55.png" /> <img width="2000" height="1429" width_o="2000" height_o="1429" data-src="https://freight.cargo.site/t/original/i/bdc8903e32c4788eebf2ca0864424859daf28d1ecdbdbef74b8637a35c659d9f/METER-TOTAL12.jpg" data-mid="237475166" border="0" src="https://freight.cargo.site/w/1000/i/bdc8903e32c4788eebf2ca0864424859daf28d1ecdbdbef74b8637a35c659d9f/METER-TOTAL12.jpg" /> <img width="900" height="643" width_o="900" height_o="643" data-src="https://freight.cargo.site/t/original/i/69fe5ffc0de918dbcb4cc74ae91a265f9ad40e20bb7b7809781ab137b3597d5a/METER-TOTAL28.jpg" data-mid="237475177" border="0" src="https://freight.cargo.site/w/900/i/69fe5ffc0de918dbcb4cc74ae91a265f9ad40e20bb7b7809781ab137b3597d5a/METER-TOTAL28.jpg" /> <img width="500" height="715" width_o="500" height_o="715" data-src="https://freight.cargo.site/t/original/i/10a3e6fb3f76cf01c84b3b1338e169ca688ccf8363a815255e998a1dfe760ca7/METER-TOTAL75.jpg" data-mid="237475167" border="0" src="https://freight.cargo.site/w/500/i/10a3e6fb3f76cf01c84b3b1338e169ca688ccf8363a815255e998a1dfe760ca7/METER-TOTAL75.jpg" /> <img width="626" height="752" width_o="626" height_o="752" data-src="https://freight.cargo.site/t/original/i/019fff625da464165234a215e41d90bf290b2f35381fadd62884c01be6ae3cfd/Screen-Shot-2024-06-05-at-2.27.18-PM.png" data-mid="212361092" border="0" src="https://freight.cargo.site/w/626/i/019fff625da464165234a215e41d90bf290b2f35381fadd62884c01be6ae3cfd/Screen-Shot-2024-06-05-at-2.27.18-PM.png" /> <img width="900" height="643" width_o="900" height_o="643" data-src="https://freight.cargo.site/t/original/i/526718df084f8d2794483e4ef69d5221f38da5c808324e27fdf8d1ebdbf3786e/METER-TOTAL13.jpg" data-mid="237475175" border="0" src="https://freight.cargo.site/w/900/i/526718df084f8d2794483e4ef69d5221f38da5c808324e27fdf8d1ebdbf3786e/METER-TOTAL13.jpg" /> <img width="750" height="600" width_o="750" height_o="600" data-src="https://freight.cargo.site/t/original/i/a1438f61bfe0e94571f9d7730920735e8ef617943e713143fe796573252c9e80/Screen-Shot-2024-05-16-at-11.51.59-PM.jpg" data-mid="212086005" border="0" src="https://freight.cargo.site/w/750/i/a1438f61bfe0e94571f9d7730920735e8ef617943e713143fe796573252c9e80/Screen-Shot-2024-05-16-at-11.51.59-PM.jpg" /> <img width="592" height="676" width_o="592" height_o="676" data-src="https://freight.cargo.site/t/original/i/0618aa62b0101c132a9a2a1238599099e1ba7159106c2367769906c293f34ee0/Screenshot-2025-08-26-at-10.47.59.png" data-mid="237473585" border="0" src="https://freight.cargo.site/w/592/i/0618aa62b0101c132a9a2a1238599099e1ba7159106c2367769906c293f34ee0/Screenshot-2025-08-26-at-10.47.59.png" /> <img width="928" height="1314" width_o="928" height_o="1314" data-src="https://freight.cargo.site/t/original/i/67e9623f5f076a32b49b487f1ccc8d67bf78cdc50c2a8542ea751824e68f3fb7/Screen-Shot-2024-06-01-at-9.48.19-PM.png" data-mid="212151152" border="0" src="https://freight.cargo.site/w/928/i/67e9623f5f076a32b49b487f1ccc8d67bf78cdc50c2a8542ea751824e68f3fb7/Screen-Shot-2024-06-01-at-9.48.19-PM.png" /> <img width="900" height="643" width_o="900" height_o="643" data-src="https://freight.cargo.site/t/original/i/07779e7aaebc4fcc55222885e5bd3c9a2fec27c6aea9b104812d043366889eec/METER-TOTAL61.jpg" data-mid="237475168" border="0" src="https://freight.cargo.site/w/900/i/07779e7aaebc4fcc55222885e5bd3c9a2fec27c6aea9b104812d043366889eec/METER-TOTAL61.jpg" /> <img width="900" height="643" width_o="900" height_o="643" data-src="https://freight.cargo.site/t/original/i/2ea632487204ca5ef789540406a5e8b7b1aaf6f691538d1a6c95839ed29cd92f/METER-TOTAL36.jpg" data-mid="237475178" border="0" src="https://freight.cargo.site/w/900/i/2ea632487204ca5ef789540406a5e8b7b1aaf6f691538d1a6c95839ed29cd92f/METER-TOTAL36.jpg" /> Published by Tracksmith Designed with Doubleday and Cartwright Editor: Andy Waterman&nbsp;Commissioning Editor: Sheridan WilburCreative Director: Aaron Amaro and Rafa OliveiraPhoto Editor: Shane Lyons https://sheridanwilbur.net/Campaign-writing-lululemon-Together-We-Grow Thu, 12 Dec 2024 17:00:12 +0000 Sheridan Wilbur https://sheridanwilbur.net/Campaign-writing-lululemon-Together-We-Grow Together We Growlululemon EMEA <img width="1390" height="938" width_o="1390" height_o="938" data-src="https://freight.cargo.site/t/original/i/a11314d5f870960411eea93949bf9bdb118ec964ea04d1e0bf8d6aefb5aa579e/Screenshot-2024-09-24-at-15.48.23.png" data-mid="223276882" border="0" src="https://freight.cargo.site/w/1000/i/a11314d5f870960411eea93949bf9bdb118ec964ea04d1e0bf8d6aefb5aa579e/Screenshot-2024-09-24-at-15.48.23.png" /> <img width="1318" height="1254" width_o="1318" height_o="1254" data-src="https://freight.cargo.site/t/original/i/caa8e5fb62a4d27c19b294fe4c0c289eac678d77a853e188b1ff9a92855ab255/Screenshot-2024-09-24-at-15.47.49.png" data-mid="223276879" border="0" src="https://freight.cargo.site/w/1000/i/caa8e5fb62a4d27c19b294fe4c0c289eac678d77a853e188b1ff9a92855ab255/Screenshot-2024-09-24-at-15.47.49.png" /> <img width="1630" height="1024" width_o="1630" height_o="1024" data-src="https://freight.cargo.site/t/original/i/8053623fe93c7ca04ced8d8337b7d2c3204411209a3d1353383b295f930f66cd/Screenshot-2024-09-24-at-15.47.36.png" data-mid="223276878" border="0" src="https://freight.cargo.site/w/1000/i/8053623fe93c7ca04ced8d8337b7d2c3204411209a3d1353383b295f930f66cd/Screenshot-2024-09-24-at-15.47.36.png" /> <img width="2564" height="1098" width_o="2564" height_o="1098" data-src="https://freight.cargo.site/t/original/i/93f12bfc48470812f77d707c0ef0cb467fd45bef6842cf2e858d921af99d8b6f/Screenshot-2024-09-24-at-15.55.47.png" data-mid="223276880" border="0" src="https://freight.cargo.site/w/1000/i/93f12bfc48470812f77d707c0ef0cb467fd45bef6842cf2e858d921af99d8b6f/Screenshot-2024-09-24-at-15.55.47.png" /> <img width="998" height="936" width_o="998" height_o="936" data-src="https://freight.cargo.site/t/original/i/89025f022e1501bae80010597055f08cb35e884eacce0ec410d272a5a3267e50/Screenshot-2024-09-24-at-15.47.24.png" data-mid="223276877" border="0" src="https://freight.cargo.site/w/998/i/89025f022e1501bae80010597055f08cb35e884eacce0ec410d272a5a3267e50/Screenshot-2024-09-24-at-15.47.24.png" /> <img width="574" height="1048" width_o="574" height_o="1048" data-src="https://freight.cargo.site/t/original/i/5bbf031090d83cd98dabbee80629ca9164abfd3638ade0704adba89f16860c40/Screenshot-2024-09-03-at-08.35.34.png" data-mid="223276873" border="0" src="https://freight.cargo.site/w/574/i/5bbf031090d83cd98dabbee80629ca9164abfd3638ade0704adba89f16860c40/Screenshot-2024-09-03-at-08.35.34.png" /> <img width="406" height="1240" width_o="406" height_o="1240" data-src="https://freight.cargo.site/t/original/i/de03cd34d9f0ab12792b1fbac407030dec6baf792f8f60e7717e014f6bbd3a84/Screenshot-2024-09-03-at-08.36.32.png" data-mid="223276874" border="0" src="https://freight.cargo.site/w/406/i/de03cd34d9f0ab12792b1fbac407030dec6baf792f8f60e7717e014f6bbd3a84/Screenshot-2024-09-03-at-08.36.32.png" /> <img width="742" height="1192" width_o="742" height_o="1192" data-src="https://freight.cargo.site/t/original/i/21ff8c3d8104b79922d8956e081e30a689f23277c27d087a1fe6886aa271b2be/Screenshot-2024-10-10-at-07.54.53.png" data-mid="223276866" border="0" src="https://freight.cargo.site/w/742/i/21ff8c3d8104b79922d8956e081e30a689f23277c27d087a1fe6886aa271b2be/Screenshot-2024-10-10-at-07.54.53.png" /> <img width="1002" height="480" width_o="1002" height_o="480" data-src="https://freight.cargo.site/t/original/i/b270b9a3603bd6f02dd500d5c3786ca66c259e838b4116822484901878920628/Screenshot-2024-09-03-at-08.37.16.png" data-mid="223276876" border="0" src="https://freight.cargo.site/w/1000/i/b270b9a3603bd6f02dd500d5c3786ca66c259e838b4116822484901878920628/Screenshot-2024-09-03-at-08.37.16.png" /> <img width="436" height="828" width_o="436" height_o="828" data-src="https://freight.cargo.site/t/original/i/878154afa203bdad222afae673eb2a4e489821e01fc622ac9af99c3b56981f3a/Screenshot-2024-09-24-at-15.48.04.png" data-mid="223276881" border="0" src="https://freight.cargo.site/w/436/i/878154afa203bdad222afae673eb2a4e489821e01fc622ac9af99c3b56981f3a/Screenshot-2024-09-24-at-15.48.04.png" /> <img width="1200" height="1388" width_o="1200" height_o="1388" data-src="https://freight.cargo.site/t/original/i/f082541ed4aa8af52f49f02d66a56a93ca34f2ecf0c8d8514767fdf027c1d76f/Screenshot-2024-10-10-at-14.21.00.png" data-mid="223276869" border="0" src="https://freight.cargo.site/w/1000/i/f082541ed4aa8af52f49f02d66a56a93ca34f2ecf0c8d8514767fdf027c1d76f/Screenshot-2024-10-10-at-14.21.00.png" /> <img width="1010" height="1344" width_o="1010" height_o="1344" data-src="https://freight.cargo.site/t/original/i/92e38af2f7fcf32b115e244c7462329c6502b6091d5207d5c62fbe09a5b9cf86/Screenshot-2024-10-10-at-14.19.41.png" data-mid="223276867" border="0" src="https://freight.cargo.site/w/1000/i/92e38af2f7fcf32b115e244c7462329c6502b6091d5207d5c62fbe09a5b9cf86/Screenshot-2024-10-10-at-14.19.41.png" /> https://sheridanwilbur.net/Campaign-writing-On-Prism-Capsule Fri, 19 Jul 2024 10:21:31 +0000 Sheridan Wilbur https://sheridanwilbur.net/Campaign-writing-On-Prism-Capsule The Prism Capsule CollectionOn PDP copy for the limited-edition collection for 2024 Paris Olympic Games.&nbsp; <img width="2026" height="862" width_o="2026" height_o="862" data-src="https://freight.cargo.site/t/original/i/9715fa5aa36f065f4f0bc20153419d8fe94b52a743007d19ebbdcd7ae5f2e40d/Screenshot-2024-07-19-at-11.18.55.png" data-mid="214910433" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/9715fa5aa36f065f4f0bc20153419d8fe94b52a743007d19ebbdcd7ae5f2e40d/Screenshot-2024-07-19-at-11.18.55.png" /> <img width="2454" height="1394" width_o="2454" height_o="1394" data-src="https://freight.cargo.site/t/original/i/23988e68fe2c3ce9b3c4f0df35f8dcdac9a47c6ff318d1ab297207569f5c36fa/Screenshot-2024-07-19-at-11.19.13.png" data-mid="214910434" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/23988e68fe2c3ce9b3c4f0df35f8dcdac9a47c6ff318d1ab297207569f5c36fa/Screenshot-2024-07-19-at-11.19.13.png" /> <img width="2494" height="1346" width_o="2494" height_o="1346" data-src="https://freight.cargo.site/t/original/i/a1df362f48e257053483bbb967f946a41d3fb9f91875a0857b7571f0ca85b0ce/Screenshot-2024-07-19-at-11.19.27.png" data-mid="214910435" border="0" data-scale="54" src="https://freight.cargo.site/w/1000/i/a1df362f48e257053483bbb967f946a41d3fb9f91875a0857b7571f0ca85b0ce/Screenshot-2024-07-19-at-11.19.27.png" /> <img width="2816" height="1334" width_o="2816" height_o="1334" data-src="https://freight.cargo.site/t/original/i/43897560f496bc541907748289dd79d58633fdd677c2443ba5263d1ffccb0c28/Screenshot-2024-07-19-at-11.20.06.png" data-mid="214910436" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/43897560f496bc541907748289dd79d58633fdd677c2443ba5263d1ffccb0c28/Screenshot-2024-07-19-at-11.20.06.png" /><img width="2842" height="1368" width_o="2842" height_o="1368" data-src="https://freight.cargo.site/t/original/i/24c5a3e2f1f578bd3f79e54709b31153edb7815fd81a67825a7cfe3f55a77f76/Screenshot-2024-07-19-at-11.20.29.png" data-mid="214910437" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/24c5a3e2f1f578bd3f79e54709b31153edb7815fd81a67825a7cfe3f55a77f76/Screenshot-2024-07-19-at-11.20.29.png" /> <img width="2844" height="1372" width_o="2844" height_o="1372" data-src="https://freight.cargo.site/t/original/i/5754e300c30505152e4908b49aa59eeb522099c3b13655a19cc69ae3b00dce8d/Screenshot-2024-07-19-at-11.20.45.png" data-mid="214910438" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/5754e300c30505152e4908b49aa59eeb522099c3b13655a19cc69ae3b00dce8d/Screenshot-2024-07-19-at-11.20.45.png" /> https://sheridanwilbur.net/Experiential-On-USA-T-F-Trials Fri, 31 May 2024 15:47:02 +0000 Sheridan Wilbur https://sheridanwilbur.net/Experiential-On-USA-T-F-Trials 2024 US Track &amp; Field Trials On Leading up to Paris 2024, we took a two-pronged approach to activating for the first time at the U.S. Track &amp; Field Trials – at local favorite, Tom’s Market. Goals1) resonate with runners, athletes and fans2) cultivate an OAC fanbase that will grow and extend its support into the Olympics.Copy Digital assets: overarching messaging, campaign name, evergreen descriptions, daily programming, landing pages, ecomm, emails, organic social, paid social, SMS, athlete bios Printed materials: posters, A-frame signage, bay signage, tower branding, product descriptions <img width="1574" height="812" width_o="1574" height_o="812" data-src="https://freight.cargo.site/t/original/i/3d7b929433f8c5c0ac606207e315cc46ded733584d339de2f81daf8e089684d9/Screen-Shot-2024-06-01-at-8.14.21-AM.png" data-mid="212132967" border="0" src="https://freight.cargo.site/w/1000/i/3d7b929433f8c5c0ac606207e315cc46ded733584d339de2f81daf8e089684d9/Screen-Shot-2024-06-01-at-8.14.21-AM.png" /> <img width="1084" height="592" width_o="1084" height_o="592" data-src="https://freight.cargo.site/t/original/i/9e5a4484fd11d0fd3cb64bae917ce4625887e4f53e67ff7a13584da2cc926c4d/Screen-Shot-2024-05-30-at-12.02.36-PM.png" data-mid="212132946" border="0" src="https://freight.cargo.site/w/1000/i/9e5a4484fd11d0fd3cb64bae917ce4625887e4f53e67ff7a13584da2cc926c4d/Screen-Shot-2024-05-30-at-12.02.36-PM.png" /> <img width="628" height="964" width_o="628" height_o="964" data-src="https://freight.cargo.site/t/original/i/f47697583d79eaa2de2381a13f0e85dff2f08d15653ec75b12ea7b549adaba4b/Screen-Shot-2024-05-30-at-11.57.18-AM.png" data-mid="212353215" border="0" src="https://freight.cargo.site/w/628/i/f47697583d79eaa2de2381a13f0e85dff2f08d15653ec75b12ea7b549adaba4b/Screen-Shot-2024-05-30-at-11.57.18-AM.png" /> <img width="1038" height="752" width_o="1038" height_o="752" data-src="https://freight.cargo.site/t/original/i/39acd6c1ef070a3274afbcafe72cb6f72b5a8f8e4d6ebb5acc3679570554b9b3/Screen-Shot-2024-06-05-at-11.35.25-AM.png" data-mid="213280750" border="0" src="https://freight.cargo.site/w/1000/i/39acd6c1ef070a3274afbcafe72cb6f72b5a8f8e4d6ebb5acc3679570554b9b3/Screen-Shot-2024-06-05-at-11.35.25-AM.png" /> <img width="1332" height="1034" width_o="1332" height_o="1034" data-src="https://freight.cargo.site/t/original/i/3da21c5b1704b0683ba837a737f727925406fecdab6002cb508fcced2bb8160d/Screen-Shot-2024-05-30-at-11.56.50-AM.png" data-mid="212353213" border="0" src="https://freight.cargo.site/w/1000/i/3da21c5b1704b0683ba837a737f727925406fecdab6002cb508fcced2bb8160d/Screen-Shot-2024-05-30-at-11.56.50-AM.png" /> <img width="1402" height="706" width_o="1402" height_o="706" data-src="https://freight.cargo.site/t/original/i/dba6dd2412f385cea534b868d43eafee44529908b8b1457a135a1b6d31f1c9d5/Screen-Shot-2024-06-05-at-11.36.24-AM.png" data-mid="212353392" border="0" src="https://freight.cargo.site/w/1000/i/dba6dd2412f385cea534b868d43eafee44529908b8b1457a135a1b6d31f1c9d5/Screen-Shot-2024-06-05-at-11.36.24-AM.png" /> <img width="1152" height="828" width_o="1152" height_o="828" data-src="https://freight.cargo.site/t/original/i/4cac5b4fec015b630cd65ed072b89f2f28d0b9da14731dd5352de590866833b4/Screen-Shot-2024-06-13-at-10.43.36-AM.png" data-mid="213280752" border="0" src="https://freight.cargo.site/w/1000/i/4cac5b4fec015b630cd65ed072b89f2f28d0b9da14731dd5352de590866833b4/Screen-Shot-2024-06-13-at-10.43.36-AM.png" /> <img width="938" height="504" width_o="938" height_o="504" data-src="https://freight.cargo.site/t/original/i/29de2992ad52754ea63afcd714dad3d9c9f6b574bd7c0b298b4306d394949c63/Screen-Shot-2024-06-05-at-11.35.58-AM.png" data-mid="212353389" border="0" src="https://freight.cargo.site/w/938/i/29de2992ad52754ea63afcd714dad3d9c9f6b574bd7c0b298b4306d394949c63/Screen-Shot-2024-06-05-at-11.35.58-AM.png" /> <img width="1632" height="1484" width_o="1632" height_o="1484" data-src="https://freight.cargo.site/t/original/i/61a6898d857e5ce4a13ac661ff3f095c1cc0510a92980891cb49a0baeeddf054/Screen-Shot-2024-06-04-at-6.06.42-PM.png" data-mid="212304603" border="0" src="https://freight.cargo.site/w/1000/i/61a6898d857e5ce4a13ac661ff3f095c1cc0510a92980891cb49a0baeeddf054/Screen-Shot-2024-06-04-at-6.06.42-PM.png" /> <img width="1622" height="1340" width_o="1622" height_o="1340" data-src="https://freight.cargo.site/t/original/i/354b77efdba59416865347997c9bae72ff6c1937dfa065f4e6e3c81afca93e4c/Screen-Shot-2024-06-04-at-6.06.33-PM.png" data-mid="212304614" border="0" src="https://freight.cargo.site/w/1000/i/354b77efdba59416865347997c9bae72ff6c1937dfa065f4e6e3c81afca93e4c/Screen-Shot-2024-06-04-at-6.06.33-PM.png" /> <img width="1044" height="718" width_o="1044" height_o="718" data-src="https://freight.cargo.site/t/original/i/a2b997f23a6564e4da23bcdc190870cfe39915df17d5b4de52bbe3d027417105/Screen-Shot-2024-05-30-at-11.58.09-AM.png" data-mid="212164236" border="0" src="https://freight.cargo.site/w/1000/i/a2b997f23a6564e4da23bcdc190870cfe39915df17d5b4de52bbe3d027417105/Screen-Shot-2024-05-30-at-11.58.09-AM.png" /> <img width="1550" height="1228" width_o="1550" height_o="1228" data-src="https://freight.cargo.site/t/original/i/37f03f5284b6b0181ca6f4c6bff2f454ae6eb7992586de253408d80e0a7fc7ad/Screen-Shot-2024-05-15-at-11.56.36-AM.png" data-mid="212164234" border="0" src="https://freight.cargo.site/w/1000/i/37f03f5284b6b0181ca6f4c6bff2f454ae6eb7992586de253408d80e0a7fc7ad/Screen-Shot-2024-05-15-at-11.56.36-AM.png" /> Project manager: Ariel Evans and Kelli SenskeHead of Brand Design, NA: Kelton BumgarnerDesigner: Hannah HaywoodSpatial designer: Raquel Mansell Copy review: Carolina Soto, Laura Sudgen ClarkeCopywriter: Sheridan Wilbur https://sheridanwilbur.net/Conceptual-copy-On-Swiss-Olympic-Collection Thu, 30 May 2024 09:42:15 +0000 Sheridan Wilbur https://sheridanwilbur.net/Conceptual-copy-On-Swiss-Olympic-Collection 2024 Swiss Olympic CollectionOnSwitzerland is home to 26 different states or “cantons,” each with their own distinct customs. But they will come together during the opening ceremony of the 2024 Olympic Games. How does one distill functionality and simplicity – two inherently Swiss values – into a single design?How can we make custom outfits for The Swiss Olympic Team that will embody this diversity and unity in Paris?Goals1) harness the power of Paris 2024 to deliver a breakthrough Swiss Olympic collection and POV 2) challenge the status quo, earn the attention of everyone watching, and fuel connection to the Swiss Olympic Team3) be remembered as more than just another nation with athletes competing.Copy Digital assets: on-site homepage, POS (B2B &amp; DTC), short story landing page, PLP, B2B comms, SEA, paid social, organic social, SMS, email, app Printed: In-store wayfinding signs, signage <img width="2172" height="926" width_o="2172" height_o="926" data-src="https://freight.cargo.site/t/original/i/e6972e12c263ac88045683f6300ee1b1246c9d56ad51bcb5a64d6ebe7a589968/Screen-Shot-2024-06-01-at-7.26.38-AM.png" data-mid="212149930" border="0" src="https://freight.cargo.site/w/1000/i/e6972e12c263ac88045683f6300ee1b1246c9d56ad51bcb5a64d6ebe7a589968/Screen-Shot-2024-06-01-at-7.26.38-AM.png" /> <img width="1448" height="802" width_o="1448" height_o="802" data-src="https://freight.cargo.site/t/original/i/06b73d5e0211d6fe3358f3b5f8b6a67631a757906cb26e7b2ec070a56eff67f8/Screenshot-2024-12-12-at-17.34.01.png" data-mid="223278340" border="0" src="https://freight.cargo.site/w/1000/i/06b73d5e0211d6fe3358f3b5f8b6a67631a757906cb26e7b2ec070a56eff67f8/Screenshot-2024-12-12-at-17.34.01.png" /> <img width="770" height="1156" width_o="770" height_o="1156" data-src="https://freight.cargo.site/t/original/i/67df025c0f57bbc0ae1097965d4061c15a6a66e1f660fa815729125a7c5cbbbb/Screenshot-2024-08-20-at-17.56.50.png" data-mid="217387029" border="0" src="https://freight.cargo.site/w/770/i/67df025c0f57bbc0ae1097965d4061c15a6a66e1f660fa815729125a7c5cbbbb/Screenshot-2024-08-20-at-17.56.50.png" /> <img width="5500" height="3668" width_o="5500" height_o="3668" data-src="https://freight.cargo.site/t/original/i/4a99eaafe07777152fe99a2c19c3d7691511cf07aed822a5d282758eabc26932/1_Maison_Suisse_facade_9e5adee11e.jpg" data-mid="223278374" border="0" src="https://freight.cargo.site/w/1000/i/4a99eaafe07777152fe99a2c19c3d7691511cf07aed822a5d282758eabc26932/1_Maison_Suisse_facade_9e5adee11e.jpg" /> <img width="1448" height="802" width_o="1448" height_o="802" data-src="https://freight.cargo.site/t/original/i/c74f264102ce3bc0a75e5633196d1975bd38224d6534cb9ce964fb832ea7d6b9/Screenshot-2024-12-12-at-17.34.01.png" data-mid="223278369" border="0" src="https://freight.cargo.site/w/1000/i/c74f264102ce3bc0a75e5633196d1975bd38224d6534cb9ce964fb832ea7d6b9/Screenshot-2024-12-12-at-17.34.01.png" /> <img width="1078" height="982" width_o="1078" height_o="982" data-src="https://freight.cargo.site/t/original/i/1b2f16a2f9db0b97d567de44e70f9fe9546020f8397abd631be2dce0524206a7/Screen-Shot-2024-06-03-at-11.21.40-AM.png" data-mid="212304699" border="0" src="https://freight.cargo.site/w/1000/i/1b2f16a2f9db0b97d567de44e70f9fe9546020f8397abd631be2dce0524206a7/Screen-Shot-2024-06-03-at-11.21.40-AM.png" /> <img width="628" height="1066" width_o="628" height_o="1066" data-src="https://freight.cargo.site/t/original/i/b363afd1114cf04d83b90c2c975f482e22e52ac4c9358ca82064d8359cec4d66/Screenshot-2024-07-09-at-08.06.45.png" data-mid="214910809" border="0" src="https://freight.cargo.site/w/628/i/b363afd1114cf04d83b90c2c975f482e22e52ac4c9358ca82064d8359cec4d66/Screenshot-2024-07-09-at-08.06.45.png" /> <img width="1690" height="1262" width_o="1690" height_o="1262" data-src="https://freight.cargo.site/t/original/i/bb4412e66dbe8c00cb88b5c3d5f1969ebdadddd2beeaf657b1303ee754b94336/Screenshot-2024-08-20-at-17.55.58.png" data-mid="217389213" border="0" src="https://freight.cargo.site/w/1000/i/bb4412e66dbe8c00cb88b5c3d5f1969ebdadddd2beeaf657b1303ee754b94336/Screenshot-2024-08-20-at-17.55.58.png" /> Marketing lead: Peter JarayMarketing specialist: Lena WeidenbruchCopywriter PDP: Nikki ScherCopy team lead review: Jess Cheetham, Mollie McGuiganConceptual copywriter: Sheridan WilburCopy team lead review: Laura Sugden ClarkeCampaign Manager: Lukas Targa SEO Channel Owner: Pilar Verduga SEA Channel Owner: Selin Gronner Localisations: Matteo Nonne