https://sheridanwilbur.net Sheridan Wilbur Tue, 02 Sep 2025 08:49:26 +0000 https://sheridanwilbur.net en https://sheridanwilbur.net/On-SEO-GEO-articles Wed, 12 Mar 2025 13:58:04 +0000 Sheridan Wilbur https://sheridanwilbur.net/On-SEO-GEO-articles SEO/GEO Editorial OFF Stories OnHow do you rank on Google and still sound human? On needed high-performing content on topics like “what to wear to the gym” and “how to play tennis” that felt useful, aspirational and never falling into generic fluff.&nbsp;As a strategist and editor, I help concieve of relevant topics and angles, guide developmental edits on outlines and shape the final pieces that balance search performance with editorial quality. &nbsp; By layerinig in athlete voices, and On’s values, I make sure the editorial content is optimised while staying true to brand, and to the reader. Service-based pieces with soul.&nbsp; Goals 1) polish&nbsp; prose to ensure clarity, concision and humanity 2) weave in athlete and ambassador voices for authority and authenticity 3) connect service-driven pieces with On tone of voice to inspire movement, curiosity and self-expression The result Helpful, human-first content that ranks, resonates and reflects SEO/GEO objectives without sarificing On’s editorial integrity <img width="2860" height="566" width_o="2860" height_o="566" data-src="https://freight.cargo.site/t/original/i/0354790cf449ab39b182f3bcca7be872214e0a2300d37fa5ab682f0fd5aa82d7/Screenshot-2025-07-03-at-14.09.09.png" data-mid="235391024" border="0" src="https://freight.cargo.site/w/1000/i/0354790cf449ab39b182f3bcca7be872214e0a2300d37fa5ab682f0fd5aa82d7/Screenshot-2025-07-03-at-14.09.09.png" /> <img width="1070" height="902" width_o="1070" height_o="902" 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data-src="https://freight.cargo.site/t/original/i/98ce576e2a996cb7b25ac5ef1ac9f53a56085a631f811c3f4782bd9ce21dcb7a/Screenshot-2025-07-23-at-14.20.55.png" data-mid="236181085" border="0" src="https://freight.cargo.site/w/1000/i/98ce576e2a996cb7b25ac5ef1ac9f53a56085a631f811c3f4782bd9ce21dcb7a/Screenshot-2025-07-23-at-14.20.55.png" /> <img width="1288" height="830" width_o="1288" height_o="830" data-src="https://freight.cargo.site/t/original/i/8256c4559feeb6a3640962d9ebf422327e51f5d13c28f9d105eb435502a0fa0e/Screenshot-2025-07-23-at-14.21.07.png" data-mid="236181086" border="0" src="https://freight.cargo.site/w/1000/i/8256c4559feeb6a3640962d9ebf422327e51f5d13c28f9d105eb435502a0fa0e/Screenshot-2025-07-23-at-14.21.07.png" /> <img width="1412" height="1492" width_o="1412" height_o="1492" data-src="https://freight.cargo.site/t/original/i/93d94c51001d7b48617680edae43fd8b2577727321ef9eb6f04b9ce28c2709e3/Screenshot-2025-07-04-at-10.08.38.png" data-mid="235391095" border="0" src="https://freight.cargo.site/w/1000/i/93d94c51001d7b48617680edae43fd8b2577727321ef9eb6f04b9ce28c2709e3/Screenshot-2025-07-04-at-10.08.38.png" /> <img width="1532" height="846" width_o="1532" height_o="846" data-src="https://freight.cargo.site/t/original/i/cb75b7aec402158a932db99972eb58d8d4ad4ff94d0dba1bbc148b9f3c56f0ed/Screenshot-2025-07-04-at-10.06.11.png" data-mid="235391070" border="0" src="https://freight.cargo.site/w/1000/i/cb75b7aec402158a932db99972eb58d8d4ad4ff94d0dba1bbc148b9f3c56f0ed/Screenshot-2025-07-04-at-10.06.11.png" /> <img width="1210" height="1004" width_o="1210" height_o="1004" data-src="https://freight.cargo.site/t/original/i/89926a4c53c9cc3e9903b7df41e6ce3ef51506323c4a96e79205c819192b8451/Screenshot-2026-03-07-at-08.37.57.png" data-mid="245725466" border="0" src="https://freight.cargo.site/w/1000/i/89926a4c53c9cc3e9903b7df41e6ce3ef51506323c4a96e79205c819192b8451/Screenshot-2026-03-07-at-08.37.57.png" /> <img width="2298" height="1292" width_o="2298" height_o="1292" data-src="https://freight.cargo.site/t/original/i/0d3bad41f6c29663128c300edeff9cdcadf9c5b7c40ee9d64e89e497a86dbe0d/Screenshot-2026-03-07-at-08.37.49.png" data-mid="245725465" border="0" data-scale="55" src="https://freight.cargo.site/w/1000/i/0d3bad41f6c29663128c300edeff9cdcadf9c5b7c40ee9d64e89e497a86dbe0d/Screenshot-2026-03-07-at-08.37.49.png" /> https://sheridanwilbur.net/Jason-Jules-x-Moss-AW25 Tue, 02 Sep 2025 08:49:26 +0000 Sheridan Wilbur https://sheridanwilbur.net/Jason-Jules-x-Moss-AW25 Ageless Style Jason Jules x Moss AW25Moss&nbsp; Moss speaks to men of style and substance. How can we communicate this in a meaningful way? I pushed for a branded editorial interview to spotlight Jason Jules, our model for the season, to add depth and credibility to our seasonal lookbook. Jules is a respected London-based writer, creative and influence in menswear who brought something authentic to the campaign.&nbsp; I shaped the interview structure, led the conversation, and built out the editorial into a storytelling asset that connected campaign themes (timelessness, quiet confidence, and dressing with intention) to Jason’s personal perspective. Extracts from this conversation were used across press, social, email, and online content, informing social captions, pull quotes, and campaign messaging. Through this approach, Jason Jules became more than the face of the season. He was positioned as a trusted style authority for Moss’ audience. <img width="1452" height="1304" width_o="1452" height_o="1304" data-src="https://freight.cargo.site/t/original/i/b07b7222542eb647fb748335b1f32a2c7a78cf06585146bf935ec4a9c12ccf21/Screenshot-2025-09-02-at-09.48.09.png" data-mid="237728408" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/b07b7222542eb647fb748335b1f32a2c7a78cf06585146bf935ec4a9c12ccf21/Screenshot-2025-09-02-at-09.48.09.png" /><img width="2480" height="1148" width_o="2480" height_o="1148" data-src="https://freight.cargo.site/t/original/i/d37281d51fa430e6214873f66dfaa22dd0385bc9d17d0e8d5c78090f6411a093/Screenshot-2025-09-02-at-09.48.23.png" data-mid="237728409" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/d37281d51fa430e6214873f66dfaa22dd0385bc9d17d0e8d5c78090f6411a093/Screenshot-2025-09-02-at-09.48.23.png" /><img width="1938" height="1024" width_o="1938" height_o="1024" data-src="https://freight.cargo.site/t/original/i/87810dc30f0f3e50aec53a7969bea731277830fd16703620fa35a7f6746f400c/Screenshot-2025-09-02-at-09.48.31.png" data-mid="237728410" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/87810dc30f0f3e50aec53a7969bea731277830fd16703620fa35a7f6746f400c/Screenshot-2025-09-02-at-09.48.31.png" /><img width="1810" height="1246" width_o="1810" height_o="1246" data-src="https://freight.cargo.site/t/original/i/5b9c62fe8ceca01743167aa10e3ede766bc14d98d817926012c4eff298277a8c/Screenshot-2025-09-02-at-09.48.45.png" data-mid="237728412" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/5b9c62fe8ceca01743167aa10e3ede766bc14d98d817926012c4eff298277a8c/Screenshot-2025-09-02-at-09.48.45.png" /><img width="1932" height="1142" width_o="1932" height_o="1142" data-src="https://freight.cargo.site/t/original/i/8c363b2cc53a00898fda0b90da60f1894f9fc0555713916fa7a5e7d88817d014/Screenshot-2025-09-02-at-09.48.52.png" data-mid="237728413" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/8c363b2cc53a00898fda0b90da60f1894f9fc0555713916fa7a5e7d88817d014/Screenshot-2025-09-02-at-09.48.52.png" /><img width="1942" height="1176" width_o="1942" height_o="1176" data-src="https://freight.cargo.site/t/original/i/a181728dbd5a593946e8475449d0b1608d6162d1a1c7446068526c0dac94edca/Screenshot-2025-09-02-at-09.49.01.png" data-mid="237728414" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/a181728dbd5a593946e8475449d0b1608d6162d1a1c7446068526c0dac94edca/Screenshot-2025-09-02-at-09.49.01.png" /> https://sheridanwilbur.net/Moss-AW25 Tue, 02 Sep 2025 07:56:26 +0000 Sheridan Wilbur https://sheridanwilbur.net/Moss-AW25 <img width="1928" height="1300" width_o="1928" height_o="1300" data-src="https://freight.cargo.site/t/original/i/02a0e8805f2d8fccbeb711dc812c1b7d53510e42a3c850ba1d46fece2dc68d9e/Screenshot-2025-09-01-at-16.51.49.png" data-mid="237727746" border="0" src="https://freight.cargo.site/w/1000/i/02a0e8805f2d8fccbeb711dc812c1b7d53510e42a3c850ba1d46fece2dc68d9e/Screenshot-2025-09-01-at-16.51.49.png" /> <img width="1614" height="964" width_o="1614" height_o="964" data-src="https://freight.cargo.site/t/original/i/1a5e68df05df570bfd4abdbcabe4480659ccdf9dd7280f2bbc0e4aa9bb046024/Screenshot-2025-09-01-at-16.51.59.png" data-mid="237727747" border="0" src="https://freight.cargo.site/w/1000/i/1a5e68df05df570bfd4abdbcabe4480659ccdf9dd7280f2bbc0e4aa9bb046024/Screenshot-2025-09-01-at-16.51.59.png" /> <img width="1336" height="1206" width_o="1336" height_o="1206" data-src="https://freight.cargo.site/t/original/i/2a91e9785c5242cef07f6fadc7ba11384475d574d2746ee210edd5d3a6eb27cf/Screenshot-2025-09-03-at-10.54.13.png" data-mid="237771285" border="0" src="https://freight.cargo.site/w/1000/i/2a91e9785c5242cef07f6fadc7ba11384475d574d2746ee210edd5d3a6eb27cf/Screenshot-2025-09-03-at-10.54.13.png" /> <img width="1994" height="1348" width_o="1994" height_o="1348" data-src="https://freight.cargo.site/t/original/i/4e0399b01d813f0bc787f9191d0f9fe5accccc924acf4ff4797f7c6f0ca6b33b/Screenshot-2025-09-16-at-09.59.04.png" data-mid="238319535" border="0" src="https://freight.cargo.site/w/1000/i/4e0399b01d813f0bc787f9191d0f9fe5accccc924acf4ff4797f7c6f0ca6b33b/Screenshot-2025-09-16-at-09.59.04.png" /> https://sheridanwilbur.net/ON-TRACK-NIGHTS Thu, 30 May 2024 09:42:17 +0000 Sheridan Wilbur https://sheridanwilbur.net/ON-TRACK-NIGHTS ON: TRACK: NIGHTSOn The presentation of Athletics has not changed in over 100 years. Stands are empty. Celebration is silent. Athletes just turn up to get the job done. How can On change how our sport is presented and athletes are showcased? Goals1) create an emotion-fuelled track series that connects running communities and brings together people who didn’t know they would enjoy a live track event 2) propel the next generation of athletes to qualify for Europe's biggest athletic stage 3) connect our sport to a broader audience by making the sport more compelling and digestibleEvents 2024 Night of 10,000m PB’s (London), Track Night Vienna, Middle Distance Circuit (Tokyo), FAST5000, (Paris), Zatopék:10 (Melbourne) Copy Digital: overarching messaging, landing pages, banners, feature cards, social media assets, paid social, organic social, SEO, SEA, emails Printed: flyers, OOH, program <img width="750" height="495" width_o="750" height_o="495" data-src="https://freight.cargo.site/t/original/i/4569cce3faf00b943dbf8cbc88538462e6b1921f97c6aa9e1b889dba2d0bbdb2/Screen-Shot-2024-02-28-at-12.02.12-PM.png" data-mid="212132886" border="0" 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data-src="https://freight.cargo.site/t/original/i/1c5b990487136892ff8842d4f38d686f18e7c3962bb79e3fa4687ec9f39c0fe1/Screen-Shot-2024-04-26-at-10.20.00-AM.png" data-mid="212132891" border="0" src="https://freight.cargo.site/w/750/i/1c5b990487136892ff8842d4f38d686f18e7c3962bb79e3fa4687ec9f39c0fe1/Screen-Shot-2024-04-26-at-10.20.00-AM.png" /> <img width="750" height="735" width_o="750" height_o="735" data-src="https://freight.cargo.site/t/original/i/cb8af7521267c1ceeed5781bfd3c99b85841c98e313ba240da3506b116523eb1/Screen-Shot-2024-04-26-at-10.19.54-AM.png" data-mid="212132893" border="0" src="https://freight.cargo.site/w/750/i/cb8af7521267c1ceeed5781bfd3c99b85841c98e313ba240da3506b116523eb1/Screen-Shot-2024-04-26-at-10.19.54-AM.png" /> <img width="1386" height="918" width_o="1386" height_o="918" data-src="https://freight.cargo.site/t/original/i/451653eca120b088cdb83829c7d907ecb75453396420ed0b58fdd069f6fce2d2/Screen-Shot-2024-06-01-at-7.50.14-AM.png" data-mid="212132884" border="0" src="https://freight.cargo.site/w/1000/i/451653eca120b088cdb83829c7d907ecb75453396420ed0b58fdd069f6fce2d2/Screen-Shot-2024-06-01-at-7.50.14-AM.png" /> <img width="500" height="222" width_o="500" height_o="222" data-src="https://freight.cargo.site/t/original/i/a74e46540b32c884a72d1b7e60615743dc1ec0a41504c7c0121163f5f8191d56/Screen-Shot-2023-11-26-at-4.20.36-PM.png" data-mid="212132889" border="0" src="https://freight.cargo.site/w/500/i/a74e46540b32c884a72d1b7e60615743dc1ec0a41504c7c0121163f5f8191d56/Screen-Shot-2023-11-26-at-4.20.36-PM.png" /> <img width="1000" height="739" width_o="1000" height_o="739" data-src="https://freight.cargo.site/t/original/i/10c4c326879298d4dcf8d9ff3fd54884613515846adb56de8a7964b331f93122/Screen-Shot-2023-11-26-at-4.40.00-PM.png" data-mid="212150919" border="0" src="https://freight.cargo.site/w/1000/i/10c4c326879298d4dcf8d9ff3fd54884613515846adb56de8a7964b331f93122/Screen-Shot-2023-11-26-at-4.40.00-PM.png" /> <img width="750" height="1060" width_o="750" height_o="1060" data-src="https://freight.cargo.site/t/original/i/be0f7cf91a6d1c5176f0242e749d9a269e9e33dec96e6b4a3fda96c2ad079aeb/Screen-Shot-2024-05-02-at-10.39.04-AM.png" data-mid="212132892" border="0" src="https://freight.cargo.site/w/750/i/be0f7cf91a6d1c5176f0242e749d9a269e9e33dec96e6b4a3fda96c2ad079aeb/Screen-Shot-2024-05-02-at-10.39.04-AM.png" /> <img width="728" height="462" width_o="728" height_o="462" data-src="https://freight.cargo.site/t/original/i/daa74863ba9cd29c7317ee35a6cc68c2da0f7e4de1b96374318efa5e37bd09a2/Screen-Shot-2024-06-02-at-9.52.46-AM.png" data-mid="212165393" border="0" src="https://freight.cargo.site/w/728/i/daa74863ba9cd29c7317ee35a6cc68c2da0f7e4de1b96374318efa5e37bd09a2/Screen-Shot-2024-06-02-at-9.52.46-AM.png" /> <img width="750" height="511" width_o="750" height_o="511" data-src="https://freight.cargo.site/t/original/i/f137566ff798fc31f1fe94c0b9dfb865b14afc02fa0e7b5958a39cfffcd4e56c/Screen-Shot-2023-11-14-at-8.53.08-AM.jpg" data-mid="212132888" border="0" src="https://freight.cargo.site/w/750/i/f137566ff798fc31f1fe94c0b9dfb865b14afc02fa0e7b5958a39cfffcd4e56c/Screen-Shot-2023-11-14-at-8.53.08-AM.jpg" /> <img width="2856" height="1364" width_o="2856" height_o="1364" data-src="https://freight.cargo.site/t/original/i/9a31a0a192190b039de0993b961aeb247c0e0ee82561e1fda740b0ee95b5958b/Screenshot-2025-02-02-at-17.01.38.png" data-mid="225898998" border="0" src="https://freight.cargo.site/w/1000/i/9a31a0a192190b039de0993b961aeb247c0e0ee82561e1fda740b0ee95b5958b/Screenshot-2025-02-02-at-17.01.38.png" /> <img width="2216" height="780" width_o="2216" height_o="780" data-src="https://freight.cargo.site/t/original/i/c66171cd714dd0beb27387b5b4a6bc253edd8ad26620bbb563f5e41b68fb3079/Screenshot-2025-02-02-at-17.03.36.png" data-mid="225899003" border="0" src="https://freight.cargo.site/w/1000/i/c66171cd714dd0beb27387b5b4a6bc253edd8ad26620bbb563f5e41b68fb3079/Screenshot-2025-02-02-at-17.03.36.png" /> <img width="2222" height="780" width_o="2222" height_o="780" data-src="https://freight.cargo.site/t/original/i/bc250a7a2870f8a4aeef5bc47c7dbcea6ac61ab362e9335389884127613c324c/Screenshot-2025-02-02-at-17.04.26.png" data-mid="225899011" border="0" src="https://freight.cargo.site/w/1000/i/bc250a7a2870f8a4aeef5bc47c7dbcea6ac61ab362e9335389884127613c324c/Screenshot-2025-02-02-at-17.04.26.png" /> <img width="2214" height="818" width_o="2214" height_o="818" data-src="https://freight.cargo.site/t/original/i/aa78b634ad0642596c28a6e64f34b1a74378cd6b4ebb9fae85950e5cda150b64/Screenshot-2025-02-02-at-17.03.21.png" data-mid="225899001" border="0" src="https://freight.cargo.site/w/1000/i/aa78b634ad0642596c28a6e64f34b1a74378cd6b4ebb9fae85950e5cda150b64/Screenshot-2025-02-02-at-17.03.21.png" /> <img width="750" height="413" width_o="750" height_o="413" data-src="https://freight.cargo.site/t/original/i/52a7a204da6131cd0a8a2f12f09653f81af5bbd6f980c0f0eae4c9ab88041644/Screen-Shot-2024-04-26-at-10.20.47-AM.png" data-mid="212132899" border="0" src="https://freight.cargo.site/w/750/i/52a7a204da6131cd0a8a2f12f09653f81af5bbd6f980c0f0eae4c9ab88041644/Screen-Shot-2024-04-26-at-10.20.47-AM.png" /> <img width="1568" height="1320" width_o="1568" height_o="1320" data-src="https://freight.cargo.site/t/original/i/1b017048402edf014d7410c825a216dcc340e5927ead1ce08ce491cc77c6351d/Screenshot-2025-02-02-at-17.01.45.png" data-mid="225899049" border="0" src="https://freight.cargo.site/w/1000/i/1b017048402edf014d7410c825a216dcc340e5927ead1ce08ce491cc77c6351d/Screenshot-2025-02-02-at-17.01.45.png" /> <img width="1030" height="1218" width_o="1030" height_o="1218" data-src="https://freight.cargo.site/t/original/i/ac0b9852fce2e228743d6a0f25656456a000e06624987541d812c07ba0af0bef/Screen-Shot-2024-06-02-at-9.52.51-AM.png" data-mid="212165386" border="0" src="https://freight.cargo.site/w/1000/i/ac0b9852fce2e228743d6a0f25656456a000e06624987541d812c07ba0af0bef/Screen-Shot-2024-06-02-at-9.52.51-AM.png" /> Project manager: Marine SchepensGlobal Brand Comms Lead: Joe Birchenall Graphic Designer: Shan Zhou,&nbsp;Alessandra Piezzo Copy review: Laura Markwardt Copywriter: Sheridan Wilbur https://sheridanwilbur.net/lululemon-Global-Wellbeing-Podcast Fri, 18 Oct 2024 08:36:52 +0000 Sheridan Wilbur https://sheridanwilbur.net/lululemon-Global-Wellbeing-Podcast 2024 Global Wellbeing Podcast Roundup Series lululemon EMEA In our annual Global Wellbeing Report findings, we published research and insights into the link between movement, community and wellbeing such as:&nbsp;- 1 in 2 are experiencing wellbeing burnout. - Marginalised groups report elevated burnout rates, as high as 59%.- We found the pressure to be well is doing more harm than good. But we have a simple solution. Move with others to feel better. Goals 1) Showcase lululemon as leading wellbeing brand2) Highlight our ambassadors during World Mental Health Month2) Show positive impact that moving with others can have on our wellbeing3) Promote these findings, host a roundtable with six ambassadors to share their stories and highlight the importance of connecting with others. CopySix scripts for each global lululemon ambassador with research-backed talking points. To promote lululemon as a thought leader in the space, but also made it personalised. To relate and connect with our audience. Smart and heart-driven.&nbsp; (Click to watch) <img width="1794" height="1414" width_o="1794" height_o="1414" data-src="https://freight.cargo.site/t/original/i/970282e69a2c9fe36d363276d653e44bf6436e087b70e599e3e61db30ebe5045/Screenshot-2024-10-18-at-09.48.20.png" data-mid="219940546" border="0" src="https://freight.cargo.site/w/1000/i/970282e69a2c9fe36d363276d653e44bf6436e087b70e599e3e61db30ebe5045/Screenshot-2024-10-18-at-09.48.20.png" /><img width="1782" height="1404" width_o="1782" height_o="1404" data-src="https://freight.cargo.site/t/original/i/fa13e8d7e664f0af645c4f076559e858e8e0c314c7d43185f1948b4d09f1dec6/Screenshot-2024-10-18-at-09.51.02.png" data-mid="219941244" border="0" src="https://freight.cargo.site/w/1000/i/fa13e8d7e664f0af645c4f076559e858e8e0c314c7d43185f1948b4d09f1dec6/Screenshot-2024-10-18-at-09.51.02.png" /><img width="1778" height="1408" width_o="1778" height_o="1408" data-src="https://freight.cargo.site/t/original/i/6afc0cdbea8525f87c4917a91830f9622d9ca6b29e51e9a26375b6e3740a547d/Screenshot-2024-10-18-at-09.49.37.png" data-mid="219940904" border="0" src="https://freight.cargo.site/w/1000/i/6afc0cdbea8525f87c4917a91830f9622d9ca6b29e51e9a26375b6e3740a547d/Screenshot-2024-10-18-at-09.49.37.png" /><img width="1780" height="1402" width_o="1780" height_o="1402" data-src="https://freight.cargo.site/t/original/i/795a95a7e2659e832bc5f283806ba99f33ff31a4f4f6029d16133e236a3f5766/Screenshot-2024-10-18-at-09.50.23.png" data-mid="219941067" border="0" src="https://freight.cargo.site/w/1000/i/795a95a7e2659e832bc5f283806ba99f33ff31a4f4f6029d16133e236a3f5766/Screenshot-2024-10-18-at-09.50.23.png" /><img width="1780" height="1410" width_o="1780" height_o="1410" data-src="https://freight.cargo.site/t/original/i/2af5e6cc50652370502d0095c640a81435bf8de6982a31933ebb8d677010ccdb/Screenshot-2024-10-18-at-09.53.21.png" data-mid="219941888" border="0" src="https://freight.cargo.site/w/1000/i/2af5e6cc50652370502d0095c640a81435bf8de6982a31933ebb8d677010ccdb/Screenshot-2024-10-18-at-09.53.21.png" /> <img width="1776" height="1404" width_o="1776" height_o="1404" data-src="https://freight.cargo.site/t/original/i/e2076807dd2f6c37624465cf261ce926476cc28b02f108d6b8d76a2ec5e36c9c/Screenshot-2024-10-18-at-09.54.48.png" data-mid="219942280" border="0" src="https://freight.cargo.site/w/1000/i/e2076807dd2f6c37624465cf261ce926476cc28b02f108d6b8d76a2ec5e36c9c/Screenshot-2024-10-18-at-09.54.48.png" /> https://sheridanwilbur.net/New-Balance-Groundwork-Series-copy Thu, 20 Mar 2025 13:29:28 +0000 Sheridan Wilbur https://sheridanwilbur.net/New-Balance-Groundwork-Series-copy Working with gung ho communications, I helped to: 1) name the series 2) create strategic events leading up to 2025 London MarathonIn an oversaturated run space, my objective was to stand out and engage (and grow sales) with the front-of-pack runners, win the game on the ground, and work towards ‘No 1 on race day’ - cementing New Balance as a cultural leader.&nbsp; My approach: speak to what local runners already want and serve them first. &nbsp; <img width="3310" height="1854" width_o="3310" height_o="1854" data-src="https://freight.cargo.site/t/original/i/b1af976401a4d972a64524dad4b0bea1810f9647dcf94301c733da55aec060e4/Screenshot-2025-02-04-at-14.09.59.png" data-mid="228544320" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/b1af976401a4d972a64524dad4b0bea1810f9647dcf94301c733da55aec060e4/Screenshot-2025-02-04-at-14.09.59.png" />&nbsp;&nbsp;<img width="2104" height="1298" width_o="2104" height_o="1298" data-src="https://freight.cargo.site/t/original/i/2506a28bcd8221f1dd89b15c126191fcd80370c68f4dc4c491c6eae732a0a11b/Screenshot-2025-03-20-at-13.19.59.png" data-mid="228544324" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/2506a28bcd8221f1dd89b15c126191fcd80370c68f4dc4c491c6eae732a0a11b/Screenshot-2025-03-20-at-13.19.59.png" /> <img width="3072" height="4608" width_o="3072" height_o="4608" data-src="https://freight.cargo.site/t/original/i/61ca82cf6971803fae044fb70dc016216afa3073d42d054b9e36942f6e485125/DSC01484.jpg" data-mid="231876494" border="0" src="https://freight.cargo.site/w/1000/i/61ca82cf6971803fae044fb70dc016216afa3073d42d054b9e36942f6e485125/DSC01484.jpg" /> <img width="4567" height="6851" width_o="4567" height_o="6851" data-src="https://freight.cargo.site/t/original/i/3ef2ed428c8c1570369e482f12055ce2f15c98b184895905ec43da7b62134dd6/DSC01989.jpg" data-mid="231876530" border="0" src="https://freight.cargo.site/w/1000/i/3ef2ed428c8c1570369e482f12055ce2f15c98b184895905ec43da7b62134dd6/DSC01989.jpg" /> <img width="4608" height="3072" width_o="4608" height_o="3072" data-src="https://freight.cargo.site/t/original/i/79a273d2d6ca9ffb6ace6142c194425d40b8e9ce47620d7743254688cd05e4a2/DSC01470.jpg" data-mid="231876493" border="0" src="https://freight.cargo.site/w/1000/i/79a273d2d6ca9ffb6ace6142c194425d40b8e9ce47620d7743254688cd05e4a2/DSC01470.jpg" /> <img width="6965" height="4643" width_o="6965" height_o="4643" data-src="https://freight.cargo.site/t/original/i/31dbe15b3d41c4d308a398668473507ca6ffb18f21a9f9741882098e50212522/DSC02280.jpg" data-mid="231876491" border="0" src="https://freight.cargo.site/w/1000/i/31dbe15b3d41c4d308a398668473507ca6ffb18f21a9f9741882098e50212522/DSC02280.jpg" /> <img width="3276" height="1272" width_o="3276" height_o="1272" data-src="https://freight.cargo.site/t/original/i/116dce7c43a836b9a4a354d707bb3506b79c620c13faa5edcc9ebb542dfafa23/Screenshot-2025-02-04-at-14.10.30.png" data-mid="228544323" border="0" src="https://freight.cargo.site/w/1000/i/116dce7c43a836b9a4a354d707bb3506b79c620c13faa5edcc9ebb542dfafa23/Screenshot-2025-02-04-at-14.10.30.png" /> <img width="1000" height="1419" width_o="1000" height_o="1419" data-src="https://freight.cargo.site/t/original/i/bf3cc569004196724c891b5f39934ae0c27f06cd450385077889727935f48ebc/unnamed.gif" data-mid="230486405" border="0" src="https://freight.cargo.site/w/1000/i/bf3cc569004196724c891b5f39934ae0c27f06cd450385077889727935f48ebc/unnamed.gif" /> <img width="1924" height="1914" width_o="1924" height_o="1914" data-src="https://freight.cargo.site/t/original/i/6e8aa58888634b6e50f7e31d8f8d0eaf1931a8ff1b43899af2d57cae41ed74be/Screenshot-2025-02-04-at-14.10.51.png" data-mid="228544321" border="0" src="https://freight.cargo.site/w/1000/i/6e8aa58888634b6e50f7e31d8f8d0eaf1931a8ff1b43899af2d57cae41ed74be/Screenshot-2025-02-04-at-14.10.51.png" /> <img width="1916" height="1918" width_o="1916" height_o="1918" data-src="https://freight.cargo.site/t/original/i/ce316786db44409591383149dd2503ffb76ec4c83216d030c7333b3ce6226e18/Screenshot-2025-02-04-at-14.10.46.png" data-mid="228544322" border="0" src="https://freight.cargo.site/w/1000/i/ce316786db44409591383149dd2503ffb76ec4c83216d030c7333b3ce6226e18/Screenshot-2025-02-04-at-14.10.46.png" /> See events in action and what the community has said: <img width="1680" height="1230" width_o="1680" height_o="1230" data-src="https://freight.cargo.site/t/original/i/ad7414165b4187774ee16055358024a0a406a83e69c85afc83fa27508c4e01fe/Screenshot-2025-04-14-at-11.32.46.png" data-mid="229777413" border="0" src="https://freight.cargo.site/w/1000/i/ad7414165b4187774ee16055358024a0a406a83e69c85afc83fa27508c4e01fe/Screenshot-2025-04-14-at-11.32.46.png" /> <img width="1342" height="1108" width_o="1342" height_o="1108" data-src="https://freight.cargo.site/t/original/i/a299160d3a1fb653e02737ddb747fb0726264791d8711dc975b2a0b41f8b9a93/Screenshot-2025-04-14-at-11.32.36.png" data-mid="229777471" border="0" src="https://freight.cargo.site/w/1000/i/a299160d3a1fb653e02737ddb747fb0726264791d8711dc975b2a0b41f8b9a93/Screenshot-2025-04-14-at-11.32.36.png" /> <img width="6471" height="4314" width_o="6471" height_o="4314" data-src="https://freight.cargo.site/t/original/i/dccc3c5973d9f3d273e000daba38e809cd9d04effec9334b7dae232ed21f358c/DSC01715.jpg" data-mid="231876516" border="0" src="https://freight.cargo.site/w/1000/i/dccc3c5973d9f3d273e000daba38e809cd9d04effec9334b7dae232ed21f358c/DSC01715.jpg" /> <img width="3072" height="4608" width_o="3072" height_o="4608" data-src="https://freight.cargo.site/t/original/i/986c77e1febfdd624d952f20973a8601698b0d6efa1931ee3bdaa50517a8f655/DSC01976.jpg" data-mid="231876521" border="0" src="https://freight.cargo.site/w/1000/i/986c77e1febfdd624d952f20973a8601698b0d6efa1931ee3bdaa50517a8f655/DSC01976.jpg" /> <img width="4359" height="6539" width_o="4359" height_o="6539" data-src="https://freight.cargo.site/t/original/i/ec3995b92e6546aae7b33bb7fb8831a979f852b2f864e9d56125778124ccc6e1/DSC01464.jpg" data-mid="231876519" border="0" src="https://freight.cargo.site/w/1000/i/ec3995b92e6546aae7b33bb7fb8831a979f852b2f864e9d56125778124ccc6e1/DSC01464.jpg" /> <img width="4957" height="3305" width_o="4957" height_o="3305" data-src="https://freight.cargo.site/t/original/i/b410d2bd9ca6c6e1410df8d155ee42f4166bfd2c1022834751d11834c0f8000d/DSC02298.jpg" data-mid="231876490" border="0" src="https://freight.cargo.site/w/1000/i/b410d2bd9ca6c6e1410df8d155ee42f4166bfd2c1022834751d11834c0f8000d/DSC02298.jpg" /> https://sheridanwilbur.net/lululemon-EMEA-BAU Tue, 03 Sep 2024 07:50:05 +0000 Sheridan Wilbur https://sheridanwilbur.net/lululemon-EMEA-BAU 2024-2025 SS/WFlululemon EMEA Web landing pages, paid/organic social, email newsletters and more.&nbsp; <img width="2540" height="1464" width_o="2540" height_o="1464" data-src="https://freight.cargo.site/t/original/i/d0b0c479face28efd9c2b6c1b7cfbfd6f6d2441ae1773dbe01b0d33762126a38/Screenshot-2024-09-02-at-12.49.51.png" data-mid="218591686" border="0" 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data-src="https://freight.cargo.site/t/original/i/001ed08f3f3a066012421ab15dc8c56a0730f899cd311ee48a7e8a38ad4a868b/Screenshot-2024-12-13-at-14.32.11.png" data-mid="223469540" border="0" src="https://freight.cargo.site/w/914/i/001ed08f3f3a066012421ab15dc8c56a0730f899cd311ee48a7e8a38ad4a868b/Screenshot-2024-12-13-at-14.32.11.png" /> <img width="2298" height="1316" width_o="2298" height_o="1316" data-src="https://freight.cargo.site/t/original/i/f15906f7cba294ab67c8d7c0bd86a0ae5942c21e7dccecd65247d46366bb0cc7/Screenshot-2024-12-12-at-17.54.32.png" data-mid="223469533" border="0" src="https://freight.cargo.site/w/1000/i/f15906f7cba294ab67c8d7c0bd86a0ae5942c21e7dccecd65247d46366bb0cc7/Screenshot-2024-12-12-at-17.54.32.png" /> <img width="2456" height="1324" width_o="2456" height_o="1324" data-src="https://freight.cargo.site/t/original/i/7cc26fe3970fd309a7d05b7e7ae56490bf951ca29cc61b79fff1199a22064e7c/Screenshot-2024-12-12-at-17.52.22.png" data-mid="223469535" border="0" src="https://freight.cargo.site/w/1000/i/7cc26fe3970fd309a7d05b7e7ae56490bf951ca29cc61b79fff1199a22064e7c/Screenshot-2024-12-12-at-17.52.22.png" /> https://sheridanwilbur.net/lululemon-Together-We-Grow Thu, 12 Dec 2024 17:00:12 +0000 Sheridan Wilbur https://sheridanwilbur.net/lululemon-Together-We-Grow Together We Growlululemon EMEA <img width="1390" height="938" width_o="1390" height_o="938" data-src="https://freight.cargo.site/t/original/i/a11314d5f870960411eea93949bf9bdb118ec964ea04d1e0bf8d6aefb5aa579e/Screenshot-2024-09-24-at-15.48.23.png" data-mid="223276882" border="0" src="https://freight.cargo.site/w/1000/i/a11314d5f870960411eea93949bf9bdb118ec964ea04d1e0bf8d6aefb5aa579e/Screenshot-2024-09-24-at-15.48.23.png" /> <img width="1318" height="1254" width_o="1318" height_o="1254" data-src="https://freight.cargo.site/t/original/i/caa8e5fb62a4d27c19b294fe4c0c289eac678d77a853e188b1ff9a92855ab255/Screenshot-2024-09-24-at-15.47.49.png" data-mid="223276879" border="0" src="https://freight.cargo.site/w/1000/i/caa8e5fb62a4d27c19b294fe4c0c289eac678d77a853e188b1ff9a92855ab255/Screenshot-2024-09-24-at-15.47.49.png" /> <img width="1630" height="1024" width_o="1630" height_o="1024" data-src="https://freight.cargo.site/t/original/i/8053623fe93c7ca04ced8d8337b7d2c3204411209a3d1353383b295f930f66cd/Screenshot-2024-09-24-at-15.47.36.png" data-mid="223276878" border="0" src="https://freight.cargo.site/w/1000/i/8053623fe93c7ca04ced8d8337b7d2c3204411209a3d1353383b295f930f66cd/Screenshot-2024-09-24-at-15.47.36.png" /> <img width="2564" height="1098" width_o="2564" height_o="1098" data-src="https://freight.cargo.site/t/original/i/93f12bfc48470812f77d707c0ef0cb467fd45bef6842cf2e858d921af99d8b6f/Screenshot-2024-09-24-at-15.55.47.png" data-mid="223276880" border="0" src="https://freight.cargo.site/w/1000/i/93f12bfc48470812f77d707c0ef0cb467fd45bef6842cf2e858d921af99d8b6f/Screenshot-2024-09-24-at-15.55.47.png" /> <img width="998" height="936" width_o="998" height_o="936" data-src="https://freight.cargo.site/t/original/i/89025f022e1501bae80010597055f08cb35e884eacce0ec410d272a5a3267e50/Screenshot-2024-09-24-at-15.47.24.png" data-mid="223276877" border="0" src="https://freight.cargo.site/w/998/i/89025f022e1501bae80010597055f08cb35e884eacce0ec410d272a5a3267e50/Screenshot-2024-09-24-at-15.47.24.png" /> <img width="574" height="1048" width_o="574" height_o="1048" data-src="https://freight.cargo.site/t/original/i/5bbf031090d83cd98dabbee80629ca9164abfd3638ade0704adba89f16860c40/Screenshot-2024-09-03-at-08.35.34.png" data-mid="223276873" border="0" src="https://freight.cargo.site/w/574/i/5bbf031090d83cd98dabbee80629ca9164abfd3638ade0704adba89f16860c40/Screenshot-2024-09-03-at-08.35.34.png" /> <img width="406" height="1240" width_o="406" height_o="1240" data-src="https://freight.cargo.site/t/original/i/de03cd34d9f0ab12792b1fbac407030dec6baf792f8f60e7717e014f6bbd3a84/Screenshot-2024-09-03-at-08.36.32.png" data-mid="223276874" border="0" src="https://freight.cargo.site/w/406/i/de03cd34d9f0ab12792b1fbac407030dec6baf792f8f60e7717e014f6bbd3a84/Screenshot-2024-09-03-at-08.36.32.png" /> <img width="742" height="1192" width_o="742" height_o="1192" data-src="https://freight.cargo.site/t/original/i/21ff8c3d8104b79922d8956e081e30a689f23277c27d087a1fe6886aa271b2be/Screenshot-2024-10-10-at-07.54.53.png" data-mid="223276866" border="0" src="https://freight.cargo.site/w/742/i/21ff8c3d8104b79922d8956e081e30a689f23277c27d087a1fe6886aa271b2be/Screenshot-2024-10-10-at-07.54.53.png" /> <img width="1002" height="480" width_o="1002" height_o="480" data-src="https://freight.cargo.site/t/original/i/b270b9a3603bd6f02dd500d5c3786ca66c259e838b4116822484901878920628/Screenshot-2024-09-03-at-08.37.16.png" data-mid="223276876" border="0" src="https://freight.cargo.site/w/1000/i/b270b9a3603bd6f02dd500d5c3786ca66c259e838b4116822484901878920628/Screenshot-2024-09-03-at-08.37.16.png" /> <img width="436" height="828" width_o="436" height_o="828" data-src="https://freight.cargo.site/t/original/i/878154afa203bdad222afae673eb2a4e489821e01fc622ac9af99c3b56981f3a/Screenshot-2024-09-24-at-15.48.04.png" data-mid="223276881" border="0" src="https://freight.cargo.site/w/436/i/878154afa203bdad222afae673eb2a4e489821e01fc622ac9af99c3b56981f3a/Screenshot-2024-09-24-at-15.48.04.png" /> <img width="1200" height="1388" width_o="1200" height_o="1388" data-src="https://freight.cargo.site/t/original/i/f082541ed4aa8af52f49f02d66a56a93ca34f2ecf0c8d8514767fdf027c1d76f/Screenshot-2024-10-10-at-14.21.00.png" data-mid="223276869" border="0" src="https://freight.cargo.site/w/1000/i/f082541ed4aa8af52f49f02d66a56a93ca34f2ecf0c8d8514767fdf027c1d76f/Screenshot-2024-10-10-at-14.21.00.png" /> <img width="1010" height="1344" width_o="1010" height_o="1344" data-src="https://freight.cargo.site/t/original/i/92e38af2f7fcf32b115e244c7462329c6502b6091d5207d5c62fbe09a5b9cf86/Screenshot-2024-10-10-at-14.19.41.png" data-mid="223276867" border="0" src="https://freight.cargo.site/w/1000/i/92e38af2f7fcf32b115e244c7462329c6502b6091d5207d5c62fbe09a5b9cf86/Screenshot-2024-10-10-at-14.19.41.png" /> https://sheridanwilbur.net/On-Swiss-Olympic-Collection Thu, 30 May 2024 09:42:15 +0000 Sheridan Wilbur https://sheridanwilbur.net/On-Swiss-Olympic-Collection 2024 Swiss Olympic CollectionOnSwitzerland is home to 26 different states or “cantons,” each with their own distinct customs. But they will come together during the opening ceremony of the 2024 Olympic Games. How does one distill functionality and simplicity – two inherently Swiss values – into a single design?How can we make custom outfits for The Swiss Olympic Team that will embody this diversity and unity in Paris?Goals1) harness the power of Paris 2024 to deliver a breakthrough Swiss Olympic collection and POV 2) challenge the status quo, earn the attention of everyone watching, and fuel connection to the Swiss Olympic Team3) be remembered as more than just another nation with athletes competing.Copy Digital assets: on-site homepage, POS (B2B &amp; DTC), short story landing page, PLP, B2B comms, SEA, paid social, organic social, SMS, email, app Printed: In-store wayfinding signs, signage <img width="2172" height="926" width_o="2172" height_o="926" data-src="https://freight.cargo.site/t/original/i/e6972e12c263ac88045683f6300ee1b1246c9d56ad51bcb5a64d6ebe7a589968/Screen-Shot-2024-06-01-at-7.26.38-AM.png" data-mid="212149930" border="0" src="https://freight.cargo.site/w/1000/i/e6972e12c263ac88045683f6300ee1b1246c9d56ad51bcb5a64d6ebe7a589968/Screen-Shot-2024-06-01-at-7.26.38-AM.png" /> <img width="1448" height="802" width_o="1448" height_o="802" data-src="https://freight.cargo.site/t/original/i/06b73d5e0211d6fe3358f3b5f8b6a67631a757906cb26e7b2ec070a56eff67f8/Screenshot-2024-12-12-at-17.34.01.png" data-mid="223278340" border="0" src="https://freight.cargo.site/w/1000/i/06b73d5e0211d6fe3358f3b5f8b6a67631a757906cb26e7b2ec070a56eff67f8/Screenshot-2024-12-12-at-17.34.01.png" /> <img width="770" height="1156" width_o="770" height_o="1156" data-src="https://freight.cargo.site/t/original/i/67df025c0f57bbc0ae1097965d4061c15a6a66e1f660fa815729125a7c5cbbbb/Screenshot-2024-08-20-at-17.56.50.png" data-mid="217387029" border="0" src="https://freight.cargo.site/w/770/i/67df025c0f57bbc0ae1097965d4061c15a6a66e1f660fa815729125a7c5cbbbb/Screenshot-2024-08-20-at-17.56.50.png" /> <img width="5500" height="3668" width_o="5500" height_o="3668" data-src="https://freight.cargo.site/t/original/i/4a99eaafe07777152fe99a2c19c3d7691511cf07aed822a5d282758eabc26932/1_Maison_Suisse_facade_9e5adee11e.jpg" data-mid="223278374" border="0" src="https://freight.cargo.site/w/1000/i/4a99eaafe07777152fe99a2c19c3d7691511cf07aed822a5d282758eabc26932/1_Maison_Suisse_facade_9e5adee11e.jpg" /> <img width="1448" height="802" width_o="1448" height_o="802" data-src="https://freight.cargo.site/t/original/i/c74f264102ce3bc0a75e5633196d1975bd38224d6534cb9ce964fb832ea7d6b9/Screenshot-2024-12-12-at-17.34.01.png" data-mid="223278369" border="0" src="https://freight.cargo.site/w/1000/i/c74f264102ce3bc0a75e5633196d1975bd38224d6534cb9ce964fb832ea7d6b9/Screenshot-2024-12-12-at-17.34.01.png" /> <img width="1078" height="982" width_o="1078" height_o="982" data-src="https://freight.cargo.site/t/original/i/1b2f16a2f9db0b97d567de44e70f9fe9546020f8397abd631be2dce0524206a7/Screen-Shot-2024-06-03-at-11.21.40-AM.png" data-mid="212304699" border="0" src="https://freight.cargo.site/w/1000/i/1b2f16a2f9db0b97d567de44e70f9fe9546020f8397abd631be2dce0524206a7/Screen-Shot-2024-06-03-at-11.21.40-AM.png" /> <img width="628" height="1066" width_o="628" height_o="1066" data-src="https://freight.cargo.site/t/original/i/b363afd1114cf04d83b90c2c975f482e22e52ac4c9358ca82064d8359cec4d66/Screenshot-2024-07-09-at-08.06.45.png" data-mid="214910809" border="0" src="https://freight.cargo.site/w/628/i/b363afd1114cf04d83b90c2c975f482e22e52ac4c9358ca82064d8359cec4d66/Screenshot-2024-07-09-at-08.06.45.png" /> <img width="1690" height="1262" width_o="1690" height_o="1262" data-src="https://freight.cargo.site/t/original/i/bb4412e66dbe8c00cb88b5c3d5f1969ebdadddd2beeaf657b1303ee754b94336/Screenshot-2024-08-20-at-17.55.58.png" data-mid="217389213" border="0" src="https://freight.cargo.site/w/1000/i/bb4412e66dbe8c00cb88b5c3d5f1969ebdadddd2beeaf657b1303ee754b94336/Screenshot-2024-08-20-at-17.55.58.png" /> Marketing lead: Peter JarayMarketing specialist: Lena WeidenbruchCopywriter PDP: Nikki ScherCopy team lead review: Jess Cheetham, Mollie McGuiganConceptual copywriter: Sheridan WilburCopy team lead review: Laura Sugden ClarkeCampaign Manager: Lukas Targa SEO Channel Owner: Pilar Verduga SEA Channel Owner: Selin Gronner Localisations: Matteo Nonne https://sheridanwilbur.net/On-Prism-Capsule Fri, 19 Jul 2024 10:21:31 +0000 Sheridan Wilbur https://sheridanwilbur.net/On-Prism-Capsule The Prism Capsule CollectionOn PDP copy for the limited-edition collection for 2024 Paris Olympic Games.&nbsp; <img width="2026" height="862" width_o="2026" height_o="862" data-src="https://freight.cargo.site/t/original/i/9715fa5aa36f065f4f0bc20153419d8fe94b52a743007d19ebbdcd7ae5f2e40d/Screenshot-2024-07-19-at-11.18.55.png" data-mid="214910433" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/9715fa5aa36f065f4f0bc20153419d8fe94b52a743007d19ebbdcd7ae5f2e40d/Screenshot-2024-07-19-at-11.18.55.png" /> <img width="2454" height="1394" width_o="2454" height_o="1394" data-src="https://freight.cargo.site/t/original/i/23988e68fe2c3ce9b3c4f0df35f8dcdac9a47c6ff318d1ab297207569f5c36fa/Screenshot-2024-07-19-at-11.19.13.png" data-mid="214910434" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/23988e68fe2c3ce9b3c4f0df35f8dcdac9a47c6ff318d1ab297207569f5c36fa/Screenshot-2024-07-19-at-11.19.13.png" /> <img width="2494" height="1346" width_o="2494" height_o="1346" data-src="https://freight.cargo.site/t/original/i/a1df362f48e257053483bbb967f946a41d3fb9f91875a0857b7571f0ca85b0ce/Screenshot-2024-07-19-at-11.19.27.png" data-mid="214910435" border="0" data-scale="54" src="https://freight.cargo.site/w/1000/i/a1df362f48e257053483bbb967f946a41d3fb9f91875a0857b7571f0ca85b0ce/Screenshot-2024-07-19-at-11.19.27.png" /> <img width="2816" height="1334" width_o="2816" height_o="1334" data-src="https://freight.cargo.site/t/original/i/43897560f496bc541907748289dd79d58633fdd677c2443ba5263d1ffccb0c28/Screenshot-2024-07-19-at-11.20.06.png" data-mid="214910436" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/43897560f496bc541907748289dd79d58633fdd677c2443ba5263d1ffccb0c28/Screenshot-2024-07-19-at-11.20.06.png" /><img width="2842" height="1368" width_o="2842" height_o="1368" data-src="https://freight.cargo.site/t/original/i/24c5a3e2f1f578bd3f79e54709b31153edb7815fd81a67825a7cfe3f55a77f76/Screenshot-2024-07-19-at-11.20.29.png" data-mid="214910437" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/24c5a3e2f1f578bd3f79e54709b31153edb7815fd81a67825a7cfe3f55a77f76/Screenshot-2024-07-19-at-11.20.29.png" /> <img width="2844" height="1372" width_o="2844" height_o="1372" data-src="https://freight.cargo.site/t/original/i/5754e300c30505152e4908b49aa59eeb522099c3b13655a19cc69ae3b00dce8d/Screenshot-2024-07-19-at-11.20.45.png" data-mid="214910438" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/5754e300c30505152e4908b49aa59eeb522099c3b13655a19cc69ae3b00dce8d/Screenshot-2024-07-19-at-11.20.45.png" />