Supernatural Runner

Circle Sportswear

The SuperNatural Runner is a bio-based shoe made up of mostly natural materials to transcend the world of performance running.

How can Circle tell the story of the bio-based shoe in a way that will inspire athletes and get them to invest in an already oversaturated market?

How can we make responsibility desirable?

Goals
1) turn Circle’s Parisian community into SuperNatural runner
2) tell the design story of the shoe. (The Circle logo is a liquid planet wrapped around the shoe (and the shoe box).

Copy
Digital assets: landing pages, slogans, manifesto, product pages
Print: packaging for shoe, OOH

Creative Director: Solene Roure
Copywriter: Sheridan Wilbur