Ageless Style
Jason Jules x Moss AW25
Moss
Moss speaks to men of style and substance. How can we communicate this in a meaningful way?
I pushed for a branded editorial interview to spotlight Jason Jules, our model for the season, to add depth and credibility to our seasonal lookbook. Jules is a respected London-based writer, creative and influence in menswear who brought authenticity to the campaign.
I shaped the interview structure, led the conversation, and built out the editorial into a storytelling asset that connected campaign themes (timelessness, quiet confidence, and dressing with intention) to Jason’s personal perspective.
Extracts from this conversation were used across press, social, email, and online content, informing social captions, pull quotes, and campaign messaging.
Through this approach, Jason Jules became more than the face of the season. He was positioned as a trusted style authority for Moss’ audience.
