Millrose Games

@thelapcount


For the 2022 Millrose Games, Katherine Hart (designer) and I talked about making a fun and memorable way to engage track fans on social media and connect the race to NYC history. 

The iconic New Yorker cover art illustrations inspired us. We took the best design and copy elements of the magazine to create our own “Name Drop” quiz.

Commissioned by @thelapcount, we reached 11.5K followers and high engagement in the comments. Over 10 slides, we tell the history of the Wanamaker Mile and noteable champions.

Copy
10-slide organic social post





Designer: Katherine Burgess
Writer: Sheridan Wilbur