Working with gung ho communications, I helped to:
1) name the series
2) create strategic events leading up to 2025 London Marathon
In an oversaturated run space, my objective was to stand out and engage (and grow sales) with the front-of-pack runners, win the game on the ground, and work towards ‘No 1 on race day’ - cementing New Balance as a cultural leader.
My approach: speak to what local runners already want and serve them first.
1) name the series
2) create strategic events leading up to 2025 London Marathon
In an oversaturated run space, my objective was to stand out and engage (and grow sales) with the front-of-pack runners, win the game on the ground, and work towards ‘No 1 on race day’ - cementing New Balance as a cultural leader.
My approach: speak to what local runners already want and serve them first.
See events in action and what the community has said:
