Collaborating with gung ho communications, I helped to:
1) name the series
2) create strategic events leading up to 2025 London Marathon
In an oversaturated run space, my objective was to build awareness and grow sales with the front of pack runners, win the game on the ground, work towards no.1 on race day and cement New Balance up as a leader for everyday runners.
My approach? Speak to what local runners already want and serve them first.
1) name the series
2) create strategic events leading up to 2025 London Marathon
In an oversaturated run space, my objective was to build awareness and grow sales with the front of pack runners, win the game on the ground, work towards no.1 on race day and cement New Balance up as a leader for everyday runners.
My approach? Speak to what local runners already want and serve them first.
See events in action and what the community has said:
