ON: TRACK: NIGHTS
On
The presentation of Athletics has not changed in over 100 years. Stands are empty. Celebration is silent. Athletes just turn up to get the job done. How can On change how our sport is presented and athletes are showcased?
Goals
1) create an emotion-fuelled track series that connects running communities and brings together people who didn’t know they would enjoy a live track event
2) propel the next generation of athletes to qualify for Europe's biggest athletic stage
3) connect our sport to a broader audience by making the sport more compelling and digestible
Events
2024 Night of 10,000m PB’s (London), Track Night Vienna, Middle Distance Circuit (Tokyo), FAST5000, (Paris), Zatopék:10 (Melbourne)
Copy
Digital: overarching messaging, landing pages, banners, feature cards, social media assets, paid social, organic social, SEO, SEA, emails
Printed: flyers, OOH, program
Project manager: Marine Schepens
Global Brand Comms Lead: Joe Birchenall
Graphic Designer: Shan Zhou, Alessandra Piezzo
Copy review: Laura Markwardt
Copywriter: Sheridan Wilbur
Global Brand Comms Lead: Joe Birchenall
Graphic Designer: Shan Zhou, Alessandra Piezzo
Copy review: Laura Markwardt
Copywriter: Sheridan Wilbur