Dream States
On
For the 2024 US Marathon Trials in Orlando, Florida, we wanted to celebrate athletes running together as part of our Cloudboom Echo3 seeding program.
Participants are sub-elite/elite but could be pros one day. We wanted to turn them into local heroes through a fan zine and VIP moment in the On Den.
Participants are sub-elite/elite but could be pros one day. We wanted to turn them into local heroes through a fan zine and VIP moment in the On Den.
Goals
1) make a thoughtfully-curated bookzine that tells and celebrates sub elite/elite athlete storie - win the dedicated run community
2) create a “wow” moment by debuting bookzine during marathon weekend at curated VIP event
3) make an unforgettable brand experience they can’t get anywhere else
1) make a thoughtfully-curated bookzine that tells and celebrates sub elite/elite athlete storie - win the dedicated run community
2) create a “wow” moment by debuting bookzine during marathon weekend at curated VIP event
3) make an unforgettable brand experience they can’t get anywhere else
Project manager: Ariel Evans
Designer: Hannah Haywood
Artist: Katherine Burgess
Copy review: Laura Sudgen Clarke
Copywriter: Sheridan Wilbur