2024 Swiss Olympic Collection
On
Switzerland is home to 26 different states or “cantons,” each with their own distinct customs. But they will come together during the opening ceremony of the 2024 Olympic Games.
- How does one distill functionality and simplicity – two inherently Swiss values – into a single design?
- How can we make custom outfits for The Swiss Olympic Team that will embody this diversity and unity in Paris?
Goals
1) harness the power of Paris 2024 to deliver a breakthrough Swiss Olympic collection and POV
2) challenge the status quo, earn the attention of everyone watching, and fuel connection to the Swiss Olympic Team
3) be remembered as more than just another nation with athletes competing.
Copy
Digital assets: on-site homepage, POS (B2B & DTC), short story landing page, PLP, B2B comms, SEA, paid social, organic social, SMS, email, app
Printed: In-store wayfinding signs, signage
Marketing lead: Peter Jaray
Marketing specialist: Lena Weidenbruch
Copywriter PDP: Nikki Scher
Copy team lead review: Jess Cheetham, Mollie McGuigan
Conceptual copywriter: Sheridan Wilbur
Copy team lead review: Laura Sugden Clarke
Campaign Manager: Lukas Targa
SEO Channel Owner: Pilar Verduga
SEA Channel Owner: Selin Gronner
Localisations: Matteo Nonne
Marketing specialist: Lena Weidenbruch
Copywriter PDP: Nikki Scher
Copy team lead review: Jess Cheetham, Mollie McGuigan
Conceptual copywriter: Sheridan Wilbur
Copy team lead review: Laura Sugden Clarke
Campaign Manager: Lukas Targa
SEO Channel Owner: Pilar Verduga
SEA Channel Owner: Selin Gronner
Localisations: Matteo Nonne