2024 US Marathon Trials
On
Leading up to Paris 2024, we wanted to use this big moment in the US to make a splash with the dedicated run community.
Goals
1) emphasize our commitment to athletes in the run space
2) cement our status as a performance run brand by highlighting the Cloudboom Echo 3 athletes
3) host community driven activations in Orlando, FL
Copy
Printed: book zine, A-frames, vinyl sheets, custom drink menu
Digital: landing pages, emails, organic social, paid social
Goals
1) emphasize our commitment to athletes in the run space
2) cement our status as a performance run brand by highlighting the Cloudboom Echo 3 athletes
3) host community driven activations in Orlando, FL
Copy
Printed: book zine, A-frames, vinyl sheets, custom drink menu
Digital: landing pages, emails, organic social, paid social
Project manager: Ariel Evans
Head of Brand Design, NA: Kelton Bumgarner
Designer: Hannah Haywood
Spatial designer: Raquel Mansell
Copywriter: Sheridan Wilbur
Head of Brand Design, NA: Kelton Bumgarner
Designer: Hannah Haywood
Spatial designer: Raquel Mansell
Copywriter: Sheridan Wilbur