2024 US Track & Field Trials

On

Leading up to Paris 2024, we took a two-pronged approach to activating for the first time at the U.S. Track & Field Trials – at local favorite, Tom’s Market.

Goals
1) resonate with runners, athletes and fans
2) cultivate an OAC fanbase that will grow and extend its support into the Olympics.

Copy
Digital assets: overarching messaging, campaign name, evergreen descriptions, daily programming, landing pages, ecomm, emails, organic social, paid social, SMS, athlete bios
Printed materials: posters, A-frame signage, bay signage, tower branding, product descriptions

Project manager: Ariel Evans and Kelli Senske
Head of Brand Design, NA: Kelton Bumgarner
Designer: Hannah Haywood
Spatial designer: Raquel Mansell
Copy review: Carolina Soto, Laura Sudgen Clarke
Copywriter: Sheridan Wilbur