SEO/GEO Editorial OFF Stories
On
How do you rank on Google and still sound human? On needed high-performing content on topics like “what to wear to the gym” and “how to play tennis” that felt useful and aspirational without falling into generic fluff.
As a creative strategist and editor, I help concieve of relevant topics and angles, guide developmental edits on outlines and shape the final pieces that balance search performance with editorial quality.
By weaving in athlete voices, and On’s values, I make sure the editorial content is optimised while staying true to brand voice.
Goals
1) polish prose to ensure clarity, concision and humanity
2) weave in athlete and ambassador voices for authority and authenticity
3) connect service-driven pieces with On tone of voice to inspire movement, curiosity and self-expression
The result
Helpful, human-first content that ranks, resonates and reflects SEO/GEO objectives without sarificing On’s editorial integrity
