2023 World Athletics Championships Budapest
@haywardmagic
Hayward Magic (HM) is a digital publication aimed at connecting a newer, younger audience with professional track and field.
Goals
1) produce a multimedia series for HM social channels
2) drive future spectatorship by sharing in-person fan experience
3) create fandom by highlighting the elite athlete experience and performances in Budapest
Deliverables
10 social media posts (photo + video) on each day of the meet
Copy
Scripts for videos, captions functioning as mini-articles
Published by Hayward Magic
Filmmaker: Matt Parker
Writer: Sheridan Wilbur
Filmmaker: Matt Parker
Writer: Sheridan Wilbur